Don't submit apps that are indistinguishable from what's already widely available. Opportunistically creating variants of existing app categories or popular apps degrades App Store discovery, reduces overall app quality, and harms both users and developers. Certain kinds of apps, such as dating, flashlight, sound effects, wallpaper, simple timers, and fortune telling, are well established on the App Store and we will not accept new submissions unless they offer a meaningfully different or improved experience. We may remove these apps from the App Store going forward if they are not updated, improved, or do not attract customers. Other kinds of apps, such as drinking games, Kama Sutra, fart, and burp apps, are mediocre, low-quality, or low-effort and do not add value to the App Store. Repeated submissions of this kind may lead to removal from the Apple Developer Program.

Also avoid piling on to a category that is already saturated; the App Store has enough fart, burp, flashlight, fortune telling, dating, drinking games, and Kama Sutra apps, etc. already. We will reject these apps unless they provide a unique, high-quality experience. Spamming the store may lead to your removal from the Apple Developer Program.

It is your responsibility to remove content that violates this guideline, your terms of service, or your community standards. If we find such content, we will ask you to remove it, and provide a plan to improve your compliance with this guideline. Based on your response, your app may be removed from the App Store until you can demonstrate improvements that bring your app into compliance. Egregious or repeated behavior is grounds for immediate removal of your app from the App Store, and from the Apple Developer Program.

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• Apple Maps: Flyover gets AI-enhanced aerial imagery in select cities


• Apple Maps: Local Lists with trending restaurants and places


• Find My: When sharing your location, you can set a custom duration


• Find My: Pause your location sharing with select people until the end of the day


• Apple Wallet: Create custom passes from physical cards


• Apple Wallet: Enhanced digital keys with more info at participating hotels


• Apple Cash: Bill splitting feature powered by Apple Intelligence


• Apple Pay: A redesigned checkout flow on the web and in apps


• Tap to Share: Easily share your personal details with a small business owner's iPhone


• Apple Podcasts: Search within individual podcast episodes


• Photos: iCloud Shared Albums get cross-platform, full-resolution photo sharing


• Apple Music: AutoMix enhancements and more Lyrics Translation languages

• Panoramas as environments: Panorama photos can now be turned into immersive spatial environments. Rather than viewing panoramas as flat images, users can step into them and experience added depth and realism, making photos and landscapes feel more lifelike.


• Curved app windows: Apps such as Safari, Freeform, and Apple TV now take advantage of new curved window layouts that wrap content around a user's field of view. The feature is designed to create a more immersive workspace and make better use of Vision Pro's virtual display area.


• Faster Wi-Fi: Apple says visionOS 27 significantly improves wireless performance, with supported networks delivering speeds up to three times faster than before.


• Safari 3D environments: A new Web Environments feature means developers can now use a new immersive API to launch users into a full 360-degree environment from within Safari. Apple says these environments can completely surround a user's physical space, making browsing feel more like a native Vision Pro experience.


• Redesigned Control Center: Control Center has been reorganized with dedicated sections for notifications and media playback, system controls, and immersive environments. The redesign aims to make common controls easier to find and reduce the number of steps required to access frequently used settings.


• Smaller widgets: A new extra-small widget size allows users to place more widgets throughout their physical space without overwhelming their environment. The additional size option gives users greater flexibility when placing clocks, weather widgets, photos, and other persistent spatial content.


• Glance-to-expand notifications: Notifications will now automatically expand when a user looks at them, thereby reducing the need for hand gestures or manual interaction. The feature means quicker access to information, while remaining in line with visionOS's eyes-first interaction model.


• Spatially preview your Mac: Mac owners can now preview and edit 3D models from their laptop directly in visionOS, while Quick Look enhancements allow for annotations to be added directly to 3D models.


• New Environment: Apple has added a new immersive environment based on Thórsmörk, a nature reserve in Iceland known for its dramatic mountains, valleys, and glaciers. Users can select the environment as a virtual backdrop for work and entertainment, just like the existing environments.


• Developer enhancements: Apple is introducing new frameworks, APIs, and tools to help developers build more advanced spatial experiences. The updates include RealityKit improvements, Environment Occlusion for more realistic blending of virtual and physical objects, enhanced asset rendering technologies, updates to Reality Composer Pro 3, and improvements for popular game engines.

• 86% of all iPhones introduced in the last four years were running iOS 26.


• 79% of all iPhones were running iOS 26.


• 79% of all iPads introduced in the last four years were running iPadOS 26.


• 68% of all iPads were running iPadOS 26.

• 88% of all iPhones introduced in the last four years were running iOS 18.


• 82% of all iPhones were running iOS 18.


• 81% of all iPads introduced in the last four years were running iPadOS 18.


• 71% of all iPads were running iPadOS 18.

The decision not to roll out Siri AI in the EU is Apple's and Apple's only. Apple was simply unable to develop interoperability solutions that meet essential EU privacy and security standards. Instead of trying to find a suitable compliance solution, Apple simply made a request to the European Commission to be exempted from their interoperability obligations. That's not an option.

Of course, we don't have the Gemini app as our app. In fact, none of that client code is part of how we run on iOS. For these models, we use none of the models that Google deploys to their customers, nor do we use the infrastructure and means by which they deploy models to their customers. And then, when it comes to the knowledge base, we of course don't use Google Search or anything like that as the foundation of our system.

We wanted to avail ourselves of the latest technology from Nvidia, and so we set out to extend private cloud compute to third-party cloud.

Some Apple Intelligence features, including image generation, have daily usage limits because they rely on powerful server models. Increased access is available with most iCloud+ subscription plans, which also include Apple Intelligence support for compatible Home cameras.