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2027 iPhone 18 and iPhone 18e to Get 9GB RAM and A20 Chip

Juli Clover — Fri, 26 Jun 2026 09:57:31 PDT

The lower-end iPhone 18 models set to launch in spring 2027 will feature 9GB DRAM, up from 8GB, according to Apple analyst Ming-Chi Kuo.

Kuo says the A20 chip Apple plans to use for the devices will have 1.5GB x 6 dies for a total of 9GB RAM, instead of 2GB x 4 dies as the current lower-end iPhone 17 models use.

By lower-end iPhones, Kuo is likely referencing the ‌iPhone 18‌ and the iPhone 18e, both of which are rumored to be coming around March or April of 2027. Apple plans to introduce the iPhone 18 Pro, ‌iPhone 18 Pro‌ Max, and foldable iPhone this fall, and those devices are expected to feature 12GB RAM (1.5GB x 8 dies) like the current iPhone 17 Pro models.

Apple will add more RAM to the ‌iPhone 18‌ models to make sure the devices work well with AI workloads and are able to support all of the Apple Intelligence features coming in iOS 27.

Apple yesterday raised prices across its Mac and iPad lines, but ‌iPhone 17‌ pricing hasn't gone up. Apple will likely implement price hikes when the ‌iPhone 18 Pro‌ models come out, and since Apple raised the cost of even the low-end iPad and the MacBook Neo, the ‌iPhone 18‌ and iPhone 18e probably won't be exempt from an increase.

Related Roundup: iPhone 18

Related Forum: iPhone

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The MacRumors Show: iPhone 18 Pro Has a Pricing Problem

Hartley Charlton — Fri, 26 Jun 2026 09:16:31 PDT

On this week's episode of The MacRumors Show, we discuss potential price rises for the iPhone 18 lineup following Apple's wave of hikes yesterday, as well as plans for the Apple Watch Ultra 4 and camera-equipped AirPods.

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Apple yesterday raised prices across most of its lineup, including HomePod mini, HomePod, Apple TV, the entire iPad line, the entire Mac line, and Vision Pro, following CEO Tim Cook's warning to The Wall Street Journal that hikes were "unavoidable" due to soaring memory and storage chip costs. Apple's online store was briefly taken offline before returning with the new pricing, with increases ranging from $30 on the ‌HomePod mini‌ to $1,300 on the high end Mac Studio, averaging $246.67 across the affected products.

The iPhone, AirPods, Studio Display, Apple Watch, and accessories such as the Apple Pencil appear to be the only product lines left unaffected. Separately, the 256GB Mac mini has returned to the lineup after disappearing earlier this year, now priced at $799, which is a $200 increase over its earlier price.

The same pressure is likely to hit the iPhone 18 Pro and iPhone 18 Pro Max, which were already speculated to cost more than their predecessors before yesterday's increases. Speaking with the Wall Street Journal, Cook acknowledged Apple isn't immune to these cost pressures, and said clarity on iPhone pricing would come with the lineup's September launch.

Citing research firm TechInsights, the ‌Wall Street Journal‌ reported that DRAM and flash storage costs are projected to roughly quadruple by fall, pushing the iPhone 17 Pro's bill of materials from about $582 up 25% to around $726 for its successor. TechInsights has said Apple would need to raise the iPhone 18 Pro's price by about $270 to preserve current margins, though Apple's preference for standardized pricing makes a $1,299 starting price more likely on its own.

Factoring in the new camera system, which analyst Ming-Chi Kuo says could cost about 50% more than the previous generation, the ‌Wall Street Journal‌ estimates Apple could ultimately set the ‌iPhone 18 Pro‌'s starting price at $1,399 or higher, a $200 to $300 jump over the current model, with the iPhone 18 Pro Max likely starting $100 above that.

The ‌iPhone 18 Pro‌ is rumored to keep the ‌iPhone 17 Pro‌'s aluminum build, with four new colors including Dark Cherry, a muted wine-red expected to be the signature shade. As with last year, there's likely no true black option. Weibo leaker Fixed Focus Digital recently warned the new colors could be prone to the same chipping and surface issues seen on last year's Cosmic Orange and Dark Blue, which Apple reportedly treats as a material characteristic rather than a defect.

The ‌iPhone 18 Pro‌ and ‌iPhone 18 Pro‌ Max are expected to launch in September alongside Apple's first foldable iPhone, the "iPhone Ultra." Shipping could slip slightly later for the foldable. A Chinese leaker recently said any gap would be at most a month, and Bloomberg's Mark Gurman has reported the device remains on track for September, after Barclays analyst Tim Long earlier suggested shipments could slip to December. The foldable is expected to feature a 7.8-inch inner display, 5.5-inch cover display, the A20 chip and C2 modem, Touch ID instead of Face ID, two rear cameras, and a starting price of at least $2,000.

Gurman recently reported that the Apple Watch Ultra 4 and Apple Watch Series 12 will launch alongside the new iPhones. Little is known about the devices, though a faster chip seems highly likely given that both the Series 11 and Ultra 3 stuck with the S10 from the previous year. watchOS 27 will likely add new watch faces, including a variant of the Modular Ultra face.

For 2027, Apple is developing camera-equipped AirPods. The cameras, embedded in the AirPods' stems, are not designed for taking photos or video, and will instead feed information about the wearer's surroundings to Siri, which will be able to answer questions about objects and whatever the wearer is looking at, alongside contextual reminders and improved turn-by-turn directions. An included light will indicate to people nearby when the cameras are active. The AirPods were originally targeted for a 2026 launch, but Apple's broader AI struggles and the need to develop reliable object-identification models apparently pushed the timeline back.

The MacRumors Show has its own YouTube channel, so make sure you're subscribed to keep up with new episodes and clips.

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If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our further discussion about WWDC 2026 and iOS 27, macOS Golden Gate, and Apple's other new software updates coming this fall.

Subscribe to ‌The MacRumors Show‌ for new episodes every week, where we discuss some of the topical news breaking here on MacRumors, often joined by interesting guests such as Kayci Lacob, Kevin Nether, John Gruber, Mark Gurman, Jon Prosser, Luke Miani, Matthew Cassinelli, Brian Tong, Quinn Nelson, Jared Nelson, Eli Hodapp, Mike Bell, Sara Dietschy, iJustine, Jon Rettinger, Andru Edwards, Arnold Kim, Ben Sullins, Marcus Kane, Christopher Lawley, Frank McShan, David Lewis, Tyler Stalman, Sam Kohl, Federico Viticci, Thomas Frank, Jonathan Morrison, Ross Young, Ian Zelbo, and Rene Ritchie.

‌The MacRumors Show‌ is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also email us at podcast@macrumors.com or head over to The MacRumors Show forum thread. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.

Related Roundup: iPhone 18 Pro

Tag: The MacRumors Show

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Micron Suggests Apple Helped Cause Memory Price Crisis

Hartley Charlton — Fri, 26 Jun 2026 09:15:09 PDT

Micron's chief business officer has hinted, without calling it out by name, that Apple's tough supplier negotiations contributed to the conditions behind the global memory shortage.

In remarks given to The Wall Street Journal on Wednesday, Sumit Sadana explained that Micron was unable to fund capacity expansion during the industry's previous slump, a period when its margins turned negative partly because some buyers pushed relentlessly for lower prices.

We told a couple of the customers who were being very aggressive with pricing at that time that this is not constructive. A lot of the industry investments got shut down in 2023 because of really poor pricing and really poor margins.

Micron is one of Apple's memory suppliers, providing some of the DRAM and NAND flash chips that go into iPhones, Macs, and iPads. Apple has a reputation for getting favorable terms from suppliers like Micron through long-term purchasing contracts.

Sadana's comments came just hours after Apple unveiled a sweeping round of price hikes that touched nearly every part of its hardware lineup. Products across the Mac, iPad, Apple TV, HomePod, and Vision Pro lines all went up in price, with only the iPhone, Apple Watch, and AirPods left untouched. Apple's stock closed down 6% the same day, its worst single-day performance in more than a year, wiping out roughly $265 billion in market value.

Apple CEO Tim Cook forewarned about this outcome more than a week earlier in comments to the same publication, warning that price increases had become unavoidable given how the company was being squeezed on memory and storage costs. Cook said Apple had been trying to shield customers from the worst of it but had reached a breaking point, describing the shortage as a "hundred-year flood" unlike anything he had seen in more than four decades. He pointed to the surge in demand for high-bandwidth memory used in AI servers, arguing that consumer products were now competing for a shrinking pool of supply and that pricing needed to come back down to earth before Apple's own prices could follow.

Tag: Micron

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Apple's OLED 'MacBook Ultra' Will Stick With M5 Pro and M5 Max Chips

Hartley Charlton — Fri, 26 Jun 2026 08:35:36 PDT

Apple's upcoming high-end MacBook model featuring an OLED touchscreen display will use the company's current M5 Pro and M5 Max chips, according to Bloomberg's Mark Gurman.

The new, top-of-the-line device will launch "between late this year and early next year," Gurman said, adopting the existing high-end Apple silicon chips rather than next-generation M6 versions. Like the MacBook Pro, the touchscreen MacBook will be available in 14- and 16-inch display sizes, code-named "K114" and "K116." The device will also feature a new design and an iPhone-style Dynamic Island. It is expected to be more expensive than the M5 Pro ‌MacBook Pro‌, which now starts at $1,999 as of Apple's recent price rises.

Yesterday, Gurman revealed that Apple plans to skip what would have been the "M6 Pro" and "M6 Max" for more powerful "M7 Pro" and "M7 Max" chips. The M7 series of chips is said to be focused on intense AI workloads, featuring upgraded neural accelerators, graphics enhancements, and increased memory bandwidth. A new entry-level ‌MacBook Pro‌ with the M6 chip is still expected to launch later this year.

Apple is apparently working on a successor to the high-end MacBook model containing the M7 Pro and M7 Max chips, planned for release toward the end of 2027. The company is also planning to refresh the Mac Studio with M7 Max and M7 Ultra chip options in 2028.

Tags: Bloomberg, Mark Gurman, OLED

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Amazon and Best Buy Still Offering Pre-Hike Prices on iPads and Macs

Mitchel Broussard — Fri, 26 Jun 2026 08:26:11 PDT

Amazon's stock on select iPads and Macs has begun dwindling in the face of announced price hikes from Apple yesterday. These price changes are now live on Apple.com, but they have yet to hit third party retailers like Amazon. If you're interested in any of these products, now is the time to buy them on Amazon, before the retailer gets these price hikes as well.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Below we've listed all of the biggest products available on Amazon that have price hikes on Apple.com. Given that it's still Prime Day, many of these devices are on sale right now. You can read more about the incoming price changes in our lead article.

MacBook Neo

All of the 256GB MacBook Neo models have sold out on Amazon, but you can still get the 512GB model for $689.99, which is now a $109 discount. If you're looking for the 256GB model, Best Buy has that device for $599.00 right now, which is a $100 discount on the new price.

$100 OFF

MacBook Neo (256GB) for $599.00

$109 OFF

MacBook Neo (512GB) for $689.99

HomePod

Best Buy is offering up to $50 off HomePod models, now starting at $99.95 for the HomePod mini and $299.99 for the HomePod.

$30 OFF

HomePod mini for $99.95

$50 OFF

HomePod for $299.99

MacBook Pro

Starting with the 14-inch MacBook Pro models, you can get the 24GB/1TB M5 Pro MacBook Pro for $2,049.99, now a $449 discount on the new price.

$449 OFF

14-inch M5 Pro MacBook Pro (24GB/1TB) for $2,049.99

$600 OFF

14-inch M5 Pro MacBook Pro (24GB/2TB) for $2,399.00

$799 OFF

14-inch M5 Max MacBook Pro (36GB/2TB) for $3,299.99

You can get up to $750 off the 16-inch MacBook Pro right now on Amazon, with the 24GB RAM/1TB M5 Pro model hitting $2,549.99, a $449 discount on the new price.

$449 OFF

16-inch M5 Pro MacBook Pro (24GB/1TB) for $2,549.99

$750 OFF

16-inch M5 Max MacBook Pro (36GB/2TB) for $3,649.00

MacBook Air

MacBook Air stock is quickly dwindling on Amazon, but there are still a few models seeing discounts of up to $349 off new prices this week.

$349 OFF

13-inch M5 MacBook Air (512GB) for $949.99

$349 OFF

15-inch M5 MacBook Air (512GB) for $1,149.99

iPad Air

Amazon has up to $350 off the M4 iPad Air, although stock is quickly dwindling due to Apple's price hikes.

$229 OFF

11-inch M4 iPad Air (128GB Wi-Fi) for $519.99

$210 OFF

11-inch M4 iPad Air (512GB Wi-Fi) for $839.00

$230 OFF

13-inch M4 iPad Air (512GB Wi-Fi) for $1,019.00

$350 OFF

13-inch M4 iPad Air (1TB Wi-Fi) for $1,199.00

iPad Pro

Amazon has $299 off a select handful of iPad Pro models, starting at $899.99 for the 256GB Wi-Fi 11-inch iPad Pro.

$299 OFF

11-inch iPad Pro (256GB Wi-Fi) for $899.99

$299 OFF

13-inch iPad Pro (256GB Wi-Fi) for $1,199.99

iPad

Amazon is taking $150 off Wi-Fi models of Apple's 11th generation iPad for Prime Day. Prices start at $299.00 for the 128GB Wi-Fi iPad, down from the new price of $449.00.

$150 OFF

128GB Wi-Fi iPad for $299.00

$150 OFF

512GB Wi-Fi iPad for $599.00

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

Deals Newsletter

Interested in hearing more about the best deals you can find in 2026? Sign up for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!

Related Roundup: Apple Deals

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iPhone 18 Pro and Foldable iPhone Tipped to Get Price Hikes Too

Hartley Charlton — Fri, 26 Jun 2026 07:14:04 PDT

Apple's iPhone 18 Pro lineup and its first foldable iPhone will launch at higher prices than originally predicted this September, according to several known Chinese leakers.

The leaker known as "Fixed Focus Digital" said on Weibo that while Apple's current iPhone models haven't seen a price increase, the ‌iPhone 18 Pro‌ models launching this fall "will definitely see a price hike," adding that the foldable iPhone in particular could be priced 10% to 20% higher than previously expected.

Bloomberg's Mark Gurman reported that the foldable iPhone is expected to "cross the $2,000 threshold" in the U.S., which would make it the most expensive iPhone Apple has ever sold, surpassing even the $1,999 iPhone 17 Pro Max in its 2TB configuration. Analyst Ming-Chi Kuo believes pricing will not be below $2,000, and could even exceed $2,500. Other projections have also fallen within that range. Given that spread of existing estimates, the new Weibo claims about a further 10% to 20% price increase would push even the lowest of those projections well past the $2,099 mark, and could put a higher storage configuration of the device beyond $3,000.

"Digital Chat Station" said it is "highly unlikely" that the ‌iPhone 18 Pro‌ series avoids a price increase altogether. The leaker pointed to the ‌iPhone 17 Pro‌'s 8,999 yuan starting price in China and suggested Apple could push the 18 Pro to a 9,999 yuan starting price to protect its margins, which would put the entire September lineup, including the ‌iPhone 18 Pro‌, ‌iPhone 18 Pro‌ Max, and the foldable iPhone, at 10,000 yuan or more. That would amount to an increase of roughly 11% over the ‌iPhone 17 Pro‌'s Chinese price. Apple has historically kept its Chinese and U.S. starting prices roughly proportional across recent iPhone generations, so an 11% increase applied to the ‌iPhone 17 Pro‌'s $1,099 U.S. starting price would put the ‌iPhone 18 Pro‌ at around $1,220.

The leaker known as "Instant Digital" floated an even steeper number, suggesting the 256GB ‌iPhone 18 Pro‌ Max could start at 10,999 or even 11,499 yuan, calling that an expensive price point for what is a non-foldable phone. At that level, the ‌iPhone 18 Pro‌ Max would be priced roughly 15% to 20% above the current ‌iPhone 17 Pro‌ Max's 9,999 yuan starting price in China, a jump that, if mirrored in the U.S., could put the 256GB model's starting price somewhere in the $1,300 to $1,400 range, up from $1,199 today.

These leaker estimates echo a wave of recent reporting on the rising cost of building the ‌iPhone 18 Pro‌. Research firm TechInsights estimates that Apple paid around $39 for the 12GB of DRAM in the ‌iPhone 17 Pro‌, a figure that could climb to $145 in the ‌iPhone 18 Pro‌, pushing the device's total bill of materials up by roughly 25%. Based on similar cost projections, Apple would need to charge around $1,369 for the ‌iPhone 18 Pro‌ to preserve its current profit margin on the ‌iPhone 17 Pro‌. Once a pricier new camera system is factored in, The Wall Street Journal estimates a starting price of $1,399 or higher.

The latest rumors follow Apple's decision to raise prices on most of its devices this week, with the exception of the iPhone, AirPods, and Apple Watch. Apple CEO Tim Cook confirmed last week that the increases were unavoidable, citing the soaring cost of memory and storage chips as a "hundred year flood." Apple has historically absorbed component cost swings rather than passing them on to customers, making this round of increases a notable shift in approach.

Related Roundup: iPhone 18 Pro

Tags: Digital Chat Station, Fixed Focus Digital, Foldable iPhone, Instant Digital

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Apple Adds More 2026 Macs and Studio Display 2 to Refurbished Store

Joe Rossignol — Fri, 26 Jun 2026 07:13:11 PDT

Earlier today, we reported that Apple added the MacBook Neo to the refurbished store on its website, and it turns out the new additions go beyond that.

The other products added to Apple's refurbished store in the U.S. and Canada for the first time today include the MacBook Air with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, and the second-generation Studio Display (2026). The higher-end Studio Display XDR was also briefly available on Apple's refurbished store in Canada.

All of the products listed above were originally released in March 2026.

Note that the listings incorrectly state that the Studio Display (2026) has an XDR display, which is actually limited to the higher-end Studio Display XDR.

Given that Apple just raised prices on select products, including all Macs, the prices for many of these refurbished models are similar to what Apple was charging for the equivalent brand-new models just a day ago. For example, the MacBook Air with the M5 chip now starts at $1,299, up from $1,099, and refurbished models start at $1,099.

Given the Studio Display did not receive a price increase, though, there are opportunities for savings on that product. In the U.S., the second-generation model starts at $1,599 brand new, whereas the refurbished equivalent starts at $1,359.

Some of these products have also been added to Apple's refurbished store in select European countries, Australia, New Zealand, Singapore, and elsewhere.

Apple says it puts refurbished products through "full functionality testing" and a "thorough cleaning process and inspection," and they are covered by Apple's one-year limited warranty and eligible for extended AppleCare+ coverage. In our view, Apple's own refurbished devices are virtually indistinguishable from brand-new devices.

Related Roundups: Studio Display, MacBook Pro, MacBook Air

Tag: Apple Refurbished Products

Buyer's Guide: Displays (Buy Now), MacBook Pro (Buy Now), MacBook Air (Buy Now)

Related Forums: Mac Accessories, MacBook Pro, MacBook Air

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Apple Donating to Relief Efforts in Venezuela Following Devastating Earthquakes

Joe Rossignol — Fri, 26 Jun 2026 07:10:00 PDT

In a social media post today, Apple CEO Tim Cook said Apple will be donating to relief efforts on the ground in Venezuela after the country was hit by two catastrophic earthquakes this week.

Apple has donated to the Red Cross for earthquake and hurricane relief efforts in the past — it does not disclose the amounts.
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Apple 'iRing' Rumor Re-Emerges Amid Oura Ring Popularity

Tim Hardwick — Fri, 26 Jun 2026 05:24:52 PDT

Apple is developing a smart ring that could potentially rival products like the Oura Ring and Samsung Galaxy Ring, according to the leaker and prototype collector known as "Kosutami."

The latest Oura Ring 5 starts at $399

Apple has toyed with the idea of a smart ring for several years, as indicated by several patents, and there have been previous rumors that Apple has investigated a wearable for the finger to track a user's biometrics.

Reports dating back to 2024 said Apple was weighing up the idea as a viable expansion of its wearables lineup – something that may appeal to people who would prefer a biometric accessory that's more inconspicuous than an Apple Watch.

Rumors have petered out over the last couple of years, but now it seems that the popularity of the latest Oura Ring has caught Apple's attention, if the latest rumor is anything to go by. However, no other details were provided by the leaker.

The original Oura Ring was released by Finnish health technology company Oura back in 2015. The device collects activity, heart rate, respiratory rate, and sleep data, and transmits it via Bluetooth to the Oura app.

iRing thing under development. What a surprise.
— Kosutami (@Kosutami_Ito) June 24, 2026

Now in it's fifth iteration, the latest Oura Ring is a lot smaller than previous versions and boasts new health-monitoring capabilities including blood pressure trend detection, nighttime breathing analysis, and tools for GLP-1 medication tracking.

Would you be interested in an "iRing" as an alternative to Apple Watch? Let us know in the comments.
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Refurbished MacBook Neo Models Now Available, a Day After Price Hike

Hartley Charlton — Fri, 26 Jun 2026 03:59:19 PDT

Apple today began selling refurbished MacBook Neo units through its Certified Refurbished store, a day after raising prices on the laptop and several other products.

The refurbished ‌MacBook Neo‌ is available in all four colors, Silver, Citrus, Indigo, and Blush, in both configurations. The base model with 256GB of storage starts at $599, while a higher end version with Touch ID and 512GB storage starts at $679. Both configurations are available across the full color lineup, for eight refurbished SKUs in total.

The refurbished pricing undercuts Apple's current new unit pricing for the ‌MacBook Neo‌. Apple yesterday raised prices on many products, including the MacBook Neo, which now starts at $699 in the United States, up from $599 when it launched in March. The higher end configuration with 512GB of storage and a ‌Touch ID‌ button also received a $100 price increase and now starts at $799, up from $699. That means the new refurbished listings are priced at or near to the laptop's original, pre-hike rates.

Apple said the broad range of price increases are due to the ongoing memory chip shortage, which has led to skyrocketing prices for the RAM and SSD storage used in products like the ‌MacBook Neo‌, with the company pointing to AI server demand from companies buying up memory chips as a key driver. The changes extended the same day to Apple's Certified Refurbished store, with the company raising prices across refurbished Macs and iPads alongside the hikes on new hardware.

The ‌MacBook Neo‌ is powered by the A18 Pro chip with 8GB of RAM and features a 13-inch Liquid Retina display. It is still Apple's most affordable Mac.

Related Roundup: MacBook Neo

Tag: Apple Refurbished Products

Buyer's Guide: MacBook Neo (Buy Now)

Related Forum: MacBook Neo

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Apple's Stock Has Worst Day in More Than a Year After Price Increases

Joe Rossignol — Thu, 25 Jun 2026 13:39:42 PDT

Apple had its worst day on the stock market in more than a year today, according to CNBC, after it raised prices on Macs, iPads, HomePods, the Apple TV, and the Vision Pro.

Apple's stock price dropped 6% on the day — its largest single-day loss since April 2025. AAPL closed at $275.15.
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M6 MacBook Pro Expected This Year With Apple's First 2nm Chip

Juli Clover — Thu, 25 Jun 2026 12:42:04 PDT

Apple could launch an updated base model 14-inch MacBook Pro with an M6 chip as soon as this year, reports Bloomberg. There could also be M6 chip updates for the Mac mini, iMac, and MacBook Air, but Apple is testing an M6 ‌MacBook Pro‌.

Apple plans to introduce the M6 in late 2026, and for the first time, it will be a standalone chip. Apple is not working on M6 Pro or M6 Max chips, and will hold off on higher-end chip options until the M7 series launches in 2027.

The M6 chip will be the first built on a 2-nanometer process instead of the 3-nanometer process that Apple has used for the last several chip generations. Rumors suggest Apple will use TSMC's N2 process. Compared to the 3nm process, the 2nm process cuts down on transistor size so more can be packaged on a chip. Decreases in node size typically bring improved processor speeds and better power efficiency.

TSMC's new chips also transition from InFo (Integrated Fan-Out) packaging to WMCM (Wafer-Level Multi-Chip Module). WMCM integrates individual chip components like the CPU, GPU, DRAM, and Neural Engine more closely together, improving communication between the components.

According to Bloomberg, the M6 will be the most powerful in the industry for its class. The chip will have higher memory bandwidth at approximately 200GB/s (up from 153GB/s in the M5). Increased memory bandwidth will improve graphics performance and speed up on-device AI tasks.

The M6 will have an updated memory architecture, an upgraded Neural Engine for AI processing, and improvements to video encoding and decoding. Performance will improve for all of the processing cores, and the GPU will also get an update to optimize it for AI. Apple is testing versions of the chip with a 12-core GPU. The M5 chip is limited to a 10-core GPU.

Apple last updated the base 14-inch ‌MacBook Pro‌ with an M5 chip in October 2025, so an M6 update around the one-year mark would make sense. The base ‌Mac mini‌ and ‌iMac‌ have not been updated since October 2024, but Bloomberg recently said those machines would get M5 chips, not M6 chips, so Apple's plans are unclear. Bloomberg's newest report on the M6 mentions plural entry-level Macs getting the M6, but it only specifically references the ‌MacBook Pro‌.

Apple added the M5 chip to the iPad Pro in October 2025, but it is not known if the device will get an M6 chip this year because prior rumors have said no 2026 refresh is planned. The ‌MacBook Air‌ was refreshed in March 2026, so it may not get a new chip until 2027.

Related Roundup: MacBook Pro

Buyer's Guide: MacBook Pro (Buy Now)

Related Forum: MacBook Pro

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M5 Ultra Mac Studio Could Launch in 2026 With Up to 768GB of RAM

Juli Clover — Thu, 25 Jun 2026 12:41:48 PDT

Despite price increases across the Mac line, Apple is still planning to release a new Mac Studio as soon as this year, reports Bloomberg.

Apple plans to introduce a new M5 Ultra chip as the final option in the M5 family before it transitions to the M6, M7, M7 Pro, and M7 Max. The M5 Ultra will come in a new version of the ‌Mac Studio‌, which hasn't been updated since March 2025.

The ‌Mac Studio‌ refresh was supposed to come earlier in 2026, but Apple reportedly postponed the launch because of memory chip supply issues and price increases. In April, Bloomberg said the ‌Mac Studio‌ would launch sometime around October 2026.

It's not clear if Apple will make an October launch. The current M3 Ultra ‌Mac Studio‌ already has delivery estimates ranging into October.

The M5 Ultra chip is expected to have around 36 CPU cores and 80 GPU cores, which is not too far off from the M3 Ultra. The M3 Ultra has up to a 32-core CPU and up to an 80-core GPU. Apple has tested support for up to 768GB of unified memory, but supply constraints could prevent it from launching with an option for that much memory.

Apple was selling the M3 Ultra ‌Mac Studio‌ with up to 512GB RAM, but the 512GB model was removed back in March. Apple has been temporarily cutting higher-tier Macs, and the current M3 Ultra ‌Mac Studio‌ can only be purchased with 96GB RAM.

Even if Apple does plan to release a ‌Mac Studio‌ with an M5 Ultra chip and 768GB RAM, it would be astronomically expensive. When Apple raised Mac prices today, the 96GB ‌Mac Studio‌ went from $3,999 to $5,299, an increase of $1,300. 8x more RAM during the memory crisis could see the ‌Mac Studio‌ priced at over $10,000.

Related Roundup: Mac Studio

Buyer's Guide: Mac Studio (Don't Buy)

Related Forum: Mac Studio

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Apple Seeds New watchOS 27 Beta for Apple Watch Ultra 3

Juli Clover — Thu, 25 Jun 2026 12:16:58 PDT

Apple today seeded a new beta of watchOS 27 for the Apple Watch Ultra 3, with the update coming over two weeks after the launch of the first beta. This beta is only available for the ‌Apple Watch Ultra 3‌, which did not get the second beta update that came out earlier this week.

The beta can be downloaded through the Watch app on the iPhone with a free developer account. The Apple Watch will need to be on the charger, connected to Wi-Fi, and have a battery level of 50 percent or above for new software to be installed.

‌watchOS 27‌ will include Siri AI, the smarter, more capable version of ‌Siri‌. ‌Siri‌ can hold back-and-forth conversations, plus it has access to general world knowledge and your personal data to answer questions and find information. ‌Siri‌ AI on Apple Watch requires an iPhone that supports Apple Intelligence, including the iPhone 15 Pro and later.

There's a new Dynamic app grid that highlights ‌Siri‌ suggested apps, and more intuitive Smart Stack Suggestions. You can find your parked car, see pinned messages, get noise alerts, and view identity and transit cards.

Liquid Glass has been updated to improve legibility, and Workout Buddy works on the Apple Watch even when an iPhone isn't nearby. Workout Buddy also gains new metrics like progressive increases to distance, pace, or duration. Apple added a new all-in-one Find My app with support for Precision Finding, and there are performance optimizations that improve battery life.

More on what's new in ‌watchOS 27‌ is available in our watchOS 27 roundup.

Related Roundups: Apple Watch Ultra 3, watchOS 26, watchOS 27

Buyer's Guide: Apple Watch Ultra (Neutral)

Related Forum: Apple Watch

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Apple Explains Why It Raised Prices on 14 Products Today

Joe Rossignol — Thu, 25 Jun 2026 10:42:22 PDT

Apple today raised prices on many of its products, including all Macs and iPads, as well as the Apple TV, HomePod, HomePod mini, and Vision Pro. We shared a list of the price increases, which range from $30 for the HomePod mini to up to $1,300 for the Mac Studio. iPhone, Apple Watch, and AirPods prices have not changed, at least for now.

In a statement shared with MacRumors, Apple said it raised prices because of the ongoing memory chip shortage, resulting from companies building out data centers with powerful AI servers. The supply-demand imbalance has led to skyrocketing prices for RAM and SSD storage chips used in a wide range of Apple products.

Apple's full statement:

The consumer electronics industry is facing an unprecedented challenge. The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly. We have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices on a number of products, including today's increases for iPad and Mac. We know this is not welcome news, and we are working tirelessly to find solutions.

Last week, Apple CEO Tim Cook said price increases were "unavoidable."

Apple indicating that it needs to "begin" raising prices suggests that additional price increases might occur later. On the other hand, Apple noting that it is "working tirelessly to find solutions" suggests that prices might eventually come down again.

Apple is far from the only tech company that has raised prices in response to the memory chip shortage, with others including Microsoft, Samsung, Lenovo, HP, Dell, and more. Memory chip supplier Micron expects the shortage to last through 2027, so elevated prices could be the norm for another year and a half or longer.
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2027 Macs to Get AI-Focused M7 Chips as Apple Skips High-End M6

Juli Clover — Thu, 25 Jun 2026 10:14:21 PDT

Apple is changing its Apple silicon launch timeline to speed up the debut of chips designed for artificial intelligence workloads, reports Bloomberg.

Apple plans to release an M6 chip for entry-level Macs as soon as this year, but it has canceled plans for higher-end M6 Pro and M6 Max chips. Instead, Apple's next Pro and Max chips will be part of its M7 chip lineup, with the first M7 chips launching in 2027. An M5 Ultra chip could also come as soon as this year.

M5 Ultra - Late 2026

M6 - Late 2026

M7 - First half of 2027

M7 Pro - End of 2027

M7 Max - End of 2027

M7 Ultra - 2028

Apple is speeding up development on M7 chips because they have technologies supporting on-device AI and GPU-intensive software. Since the launch of the first Apple silicon chips, Apple has always had at least three variants, including the base M-series chip, a Pro version, and a Max version. The M6 will mark the first time that Apple is not coming out with a Pro or Max chip for the line.

Apple could update the entry-level MacBook Pro with an M6 chip as soon as this year. It is expected to have around 200GB/s memory bandwidth for better graphics and faster AI processing and video editing. The base M5 chip has 153GB/s memory bandwidth, and the base M7 chip could have 240GB/s bandwidth.

Bloomberg says the M6 will also include an updated memory architecture and an upgraded Neural Engine, along with performance improvements across all of the processor cores and a redesigned GPU with up to 12 cores. Prior rumors have suggested the M6 will be the first built on Apple's new 2-nanometer process.

The base M6 could also be used in the entry-level Mac mini and iMac, along with upcoming iPad Pro and iPad Air models. The higher-end ‌MacBook Pro‌ models and higher-end ‌Mac mini‌ will use the M7 Pro and M7 Max. The Mac Studio will use the M7 Max and M7 Ultra.

Bloomberg says Apple still plans to release an M5 Ultra for a refreshed version of the ‌Mac Studio‌ as soon as this year. The M5 Ultra will have approximately 36 CPU cores and 80 GPU cores. An M5 Ultra ‌Mac Studio‌ could have as much as 768GB of unified memory.

Apple is working on a high-end "MacBook Ultra" with an OLED display and a touchscreen, and rumors suggested it could come as soon as late 2026. That seems unlikely now with the M7 Pro and M7 Max chips slated for late 2027, unless Apple equips the high-end ‌MacBook Pro‌ with an M6, the M5 Max, or the M5 Ultra chip.

News of Apple's updated chip launch timeline comes just after the company raised prices across all of its Macs and iPads.

Related Roundups: Mac Studio, MacBook Pro

Buyer's Guide: Mac Studio (Don't Buy), MacBook Pro (Buy Now)

Related Forums: Mac Studio, MacBook Pro

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Apple's 2026 Back to School Offer Expected to Begin by Next Week

Joe Rossignol — Thu, 25 Jun 2026 08:51:11 PDT

Apple's annual Back to School promotion will return by next week, according to Bloomberg's Mark Gurman.

Last year, college students and educational staff could receive a free accessory like AirPods 4 or an Apple Pencil Pro with the purchase of a qualifying Mac or iPad model. It is unclear what Apple plans to offer this year, but given the company has just raised prices on all Macs and iPads, this year's Back to School promotion will be rather bittersweet.
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Apple Raises Refurbished Mac and iPad Prices After New Product Hikes

Tim Hardwick — Thu, 25 Jun 2026 08:28:08 PDT

Apple has raised the prices of Macs and iPads across its Certified Refurbished online store, following the sweeping new product price hikes introduced earlier today.

Across the affected products in Apple's refurb inventory, prices went up by around $160 to $180 on average, but it was the Mac increases that were generally more eye-watering than the iPad increases.

The Mac increases averaged about $204 at the low end and $330 at the high end. Some of the smaller Mac changes included the 14-inch MacBook Pro with an M4 Pro chip rising from $1,699 to $1,779 – the Nano-texture version of the same model rose from $1,829 to $1,909. Elsewhere, a 16-inch MacBook Pro with an M4 Pro chip and Nano-texture display increased from $2,249 to $2,339.

But it was the higher end of the Mac lineup that saw the biggest price increases. A refurbished 14-inch MacBook Pro with the M5 chip rose from $1,359 to $1,439, while the highest-priced configuration in that group increased from $2,629 to $3,309. A 14-inch MacBook Pro with the M2 Max chip also jumped from $4,249 to $4,839.

As for the iPad, the increases were more consistent. Many refurbished iPad models went up by around $120 to $150. In terms of lower-end models, examples include the 10th-generation iPad Wi-Fi 256GB models rising from $339 to $409, while iPad mini 6 models increased from $379 to $459 or from $449 to $529. Some higher-end iPad Pro configurations also saw larger increases of around $230 to $250.

The refurbished price changes are in line with Apple's broader pricing reset for new products, which are said to be due to the company having to grapple with the impact of rising memory and storage chip costs owing to the ongoing AI data center buildout. In other words, if new Macs and iPads become more expensive, refurbished versions also need to rise so that they remain discounted by roughly the same amount.

That said, many of Apple's refurbished units likely contain original memory, storage, and logic boards, or service parts purchased before the latest component cost spike. So this appears to be more a case of increased prices based on Apple's updated pricing structure, rather than the actual cost of each device.

Tag: Apple Refurbished Products

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Apple TV and HomePod Just Went Up in Price Amid Wait for New Models

Joe Rossignol — Thu, 25 Jun 2026 08:04:32 PDT

While the Apple TV, HomePod, and HomePod mini have not been updated in several years, all three products received price increases worldwide today.

Here is a summary of the price changes for these products in the United States:

Apple TV (Wi-Fi): $129 → $199

Apple TV (Wi-Fi + Ethernet): $149 → $249

HomePod: $299 → $349

HomePod mini: $99 → $129

Apple also raised prices on Macs, iPads, and more, with the company blaming the ongoing memory chip shortage, which has resulted in skyrocketing prices for RAM and SSD storage used in its products. "We have never seen a component price increase this much, this quickly," said Apple, in a statement shared with the media.

The price increases come amid a long wait for new Apple TV, HomePod, and HomePod mini models. All three devices are expected to be updated later this year with support for the more personal and intelligent version of Siri, which is currently available to test across the iOS 27, iPadOS 27, macOS 27, and visionOS 27 developer betas.

The trio of devices are between three and six years old. Apple unveiled the HomePod mini all the way back in October 2020, while the current Apple TV and HomePod models debuted in October 2022 and January 2023, respectively.

The current Apple TV 4K has an A15 Bionic chip from the iPhone 13 series, while the HomePod mini uses the S5 chip from the Apple Watch Series 5, and the second-generation full-sized HomePod uses the S7 chip from the Apple Watch Series 7.

Earlier rumors claimed the next Apple TV would be equipped with the A17 Pro chip, which is the oldest chip that supports Apple Intelligence. The device is also expected to feature Apple's N1 chip for Wi-Fi 7, Bluetooth 6, and Thread.

No major design changes have been rumored for the next Apple TV.

Bloomberg's Mark Gurman was told that the Apple TV's Siri Remote may be "refreshed" in some form, but he did not provide any specific details or guarantee that there will be any outward-facing design changes to the accessory.

As for the HomePod mini, it is expected to use an Apple Watch's S9 chip or newer. Other previously-rumored features for the speaker include the N1 chip, improved sound quality, a newer Ultra Wideband chip, and a red color option.

Apple is also expected to release an all-new smart home hub as early as this year.

Related Roundups: Apple TV, HomePod, HomePod mini

Buyer's Guide: Apple TV (Don't Buy), HomePod (Caution), HomePod Mini (Don't Buy)

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Prime Day Deals Still Going Strong on AirPods, AirTag, and More

Mitchel Broussard — Thu, 25 Jun 2026 08:03:22 PDT

Amazon Prime Day has reached its third day, and is set to end tomorrow, June 26. Many of the year's best deals are still available to purchase today, including record low prices on AirPods Max 2, AirTag 2, Apple Watch Series 11, iPad Air, and more.

Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Apple threw a wrinkle into Prime Day prices today, announcing a price hike on a huge selection of its most popular products. These new price increases are already live on Apple.com, but third party retailers like Amazon have not yet received the updated prices. This means many of the Prime Day deals we're sharing below could be your last chance to get these devices at their current best-ever prices.

Shoppers should note that many sales during Amazon Prime Day require you to have an Amazon Prime membership to take advantage of the discounts. Amazon Prime costs $14.99 per month or $139.00 per year, and it comes with a 30-day free trial for new subscribers.

Special for 2026, Amazon is also offering 50% off Prime memberships for Young Adults. Prime for Young Adults is a discounted Prime membership for anyone age 18-24 that offers all of the Prime benefits at $69.00 per year, half of the price of regular Prime.

AirPods

Amazon has the AirPods Max 2 on sale for $399.00 in Midnight, down from $549.00. This is an all-time low price on the headphones. This is accompanied by a great discount on the AirPods 4 for Prime Day, available for $99.00, down from $129.00.

$30 OFF

AirPods 4 for $99.00

$70 OFF

AirPods Pro 3 for $179.00

$150 OFF

AirPods Max 2 for $399.00

AirTag 2

Apple's AirTag 2 has hit the new low price of $24.00 for the 1-Pack and $89.00 for the 4-Pack.

$5 OFF

AirTag 2 (1-Pack) for $24.00

$10 OFF

AirTag 2 (4-Pack) for $89.00

This is the first major discount we've ever seen on the AirTag 2 at Amazon since the device launched earlier in 2026. The new AirTag is equipped with a second-generation Ultra Wideband chip, enabling the Precision Finding feature to work up to 50% farther away from an item compared to the previous-generation model.

Apple Watch Ultra 3

Amazon is discounting a wide array of Apple Watch Ultra 3 models down to $649.00 for Prime Day, from $799.00. This is a new all-time low price on the 2025 smartwatch, beating the previous record low price by about $50, and it's available in both Natural and Black Titanium color options.

$150 OFF

Apple Watch Ultra 3 for $649.00

Apple Watch Series 11

Amazon this week has all-time low prices on the Apple Watch Series 11, with $120 discounts across numerous models of the smartwatch. This sale includes a handful of GPS aluminum models on sale at record low prices.

$120 OFF

Apple Watch Series 11 (42mm GPS) for $279.00

$120 OFF

Apple Watch Series 11 (46mm GPS) for $309.00

You can get the 42mm GPS Apple Watch Series 11 for $279.00, down from $399.00, and the 46mm GPS model for $309.00, down from $429.00. On Amazon, you'll find three of the 42mm GPS models and three of the 46mm GPS models on sale at these all-time low prices.

Apple Watch SE 3

Amazon is also taking $50 off the Apple Watch SE 3, starting at $199.00 for the 40mm GPS model. These are matches of all-time low prices on the SE 3, and it's been over four months since we last tracked these prices on the wearable.

$50 OFF

40mm GPS Apple Watch SE 3 for $199.00

$50 OFF

44mm GPS Apple Watch SE 3 for $229.00

You can also get the 44mm GPS Apple Watch SE 3 on sale for $229.00, down from $279.00. Both the 40mm and 44mm GPS models are available in Midnight and Starlight Aluminum at these prices.

MacBook Air

You'll find $150 off a few models of the 13-inch M5 MacBook Air on Amazon this week, starting at $949.00 for the 512GB model, down from $1,099.00.

$150 OFF

13-inch M5 MacBook Air (512GB) for $949.00

$150 OFF

13-inch M5 MacBook Air (16GB/1TB) for $1,149.00

MacBook Pro

Amazon has a few low prices on Apple's M5 Pro/M5 Max MacBook Pro for Prime Day, with up to $299 off select models.

Starting with the 14-inch models, you can get the 24GB/1TB M5 Pro MacBook Pro for $2,034.00, down from $2,199.00. The biggest overall savings this time around is on the 36GB/2TB model, available for $3,299.99, which is a $299 discount and all-time low price.

$165 OFF

14-inch M5 Pro MacBook Pro (24GB/1TB) for $2,034.00

$200 OFF

14-inch M5 Pro MacBook Pro (24GB/2TB) for $2,399.00

$299 OFF

14-inch M5 Max MacBook Pro (36GB/2TB) for $3,299.99

You can get up to $250 off the 16-inch MacBook Pro right now on Amazon, with the 24GB RAM/1TB M5 Pro model hitting a new all-time low price of $2,494.00, down from $2,699.00. Most of the MacBook Pro devices in this sale have an estimated delivery date of June 29 with free shipping.

$205 OFF

16-inch M5 Pro MacBook Pro (24GB/1TB) for $2,494.00

$242 OFF

16-inch M5 Pro MacBook Pro (48GB/1TB) for $2,857.00

$250 OFF

16-inch M5 Max MacBook Pro (36GB/2TB) for $3,649.00

iPad Air

Amazon has brought back all-time low prices on a handful of M4 iPad Air tablets for Prime Day. This includes both 11-inch and 13-inch models of the brand new 2026 M4 iPad Air.

$80 OFF

11-inch M4 iPad Air (128GB Wi-Fi) for $519.00

Specifically, the 128GB Wi-Fi 11-inch M4 iPad Air has dropped to $519.00, down from $599.00, beating the previous low price by about $40.

iPad

Amazon is taking up to $52 off Wi-Fi and cellular models of Apple's 11th generation iPad for Prime Day. Prices start at $299.00 for the 128GB Wi-Fi iPad, down from $349.00, a second-best price on this model.

$50 OFF

128GB Wi-Fi iPad for $299.00

$52 OFF

512GB Wi-Fi iPad for $597.00

If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.

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Related Roundup: Apple Deals

Tag: Prime Day

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