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	<title>MacRumors: Mac News and Rumors - All Stories</title>
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	<link>https://www.macrumors.com</link>
	
	<description>Apple, iPhone, iPad, Mac News and Rumors</description>
	<lastBuildDate>Thu, 25 Jun 2026 10:37:10 PDT</lastBuildDate>

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		<title>2027 Macs to Get AI-Focused M7 Chips as Apple Skips High-End M6</title>
		<link>https://www.macrumors.com/2026/06/25/2027-macs-m7-chips/</link>
		<comments>https://forums.macrumors.com/threads/2027-macs-to-get-ai-focused-m7-chips-as-apple-skips-high-end-m6.2484549/</comments>
		<pubDate>Thu, 25 Jun 2026 10:14:21 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/25/2027-macs-m7-chips/</guid>
		<dc:creator>Juli Clover</dc:creator>
		<category>Featured</category>
		<category>Mac Studio</category>
		<category>MacBook Pro</category>
		

		<description><![CDATA[Apple is changing its Apple silicon launch timeline to speed up the debut of chips designed for artificial intelligence workloads, reports <em><a href="https://www.bloomberg.com/news/articles/2026-06-25/apple-to-skip-high-end-m6-mac-chips-to-launch-m7-pro-m7-max-m7-ultra-instead">Bloomberg</a></em>.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2024/04/apple-silicon-feature-joeblue.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-945652" /><br/>
Apple plans to release an M6 chip for entry-level Macs as soon as this year, but it has canceled plans for higher-end M6 Pro and M6 Max chips. Instead, Apple's next Pro and Max chips will be part of its M7 chip lineup, with the first M7 chips launching in 2027. An M5 Ultra chip could also come as soon as this year.<br/>
<ul><br/>
 	<li><strong>M5 Ultra</strong> - Late 2026</li><br/>
 	<li><strong>M6</strong> - Late 2026</li><br/>
 	<li><strong>M7</strong> - First half of 2027</li><br/>
 	<li><strong>M7 Pro</strong> - End of 2027</li><br/>
 	<li><strong>M7 Max</strong> - End of 2027</li><br/>
 	<li><strong>M7 Ultra</strong> - 2028</li><br/>
</ul><br/>
Apple is speeding up development on M7 chips because they have technologies supporting on-device AI and GPU-intensive software. Since the launch of the first Apple silicon chips, Apple has always had at least three variants, including the base M-series chip, a Pro version, and a Max version. The M6 will mark the first time that Apple is not coming out with a Pro or Max chip for the line.<br/>
<br/>
Apple could update the entry-level <a href="https://www.macrumors.com/roundup/macbook-pro/">MacBook Pro</a> with an M6 chip as soon as this year. It is expected to have around 200GB/s memory bandwidth for better graphics and faster AI processing and video editing. The base M5 chip has 153GB/s memory bandwidth, and the base M7 chip could have 240GB/s bandwidth.<br/>
<br/>
<em>Bloomberg</em> says the M6 will also include an updated memory architecture and an upgraded Neural Engine, along with performance improvements across all of the processor cores and a redesigned GPU with up to 12 cores. Prior rumors have suggested the M6 will be the first built on Apple's new 2-nanometer process.<br/>
<br/>
The base M6 could also be used in the entry-level <a href="https://www.macrumors.com/roundup/mac-mini/">Mac mini</a> and <a href="https://www.macrumors.com/roundup/imac/">iMac</a>, along with upcoming <a href="https://www.macrumors.com/roundup/ipad-pro/">iPad Pro</a> and <a href="https://www.macrumors.com/roundup/ipad-air/">iPad Air</a> models. The higher-end &zwnj;MacBook Pro&zwnj; models and higher-end &zwnj;Mac mini&zwnj; will use the M7 Pro and M7 Max. The <a href="https://www.macrumors.com/roundup/mac-studio/">Mac Studio</a> will use the M7 Max and M7 Ultra.<br/>
<br/>
<em>Bloomberg</em> says Apple still plans to release an M5 Ultra for a refreshed version of the &zwnj;Mac Studio&zwnj; as soon as this year. The M5 Ultra will have approximately 36 CPU cores and 80 GPU cores. An M5 Ultra &zwnj;Mac Studio&zwnj; could have as much as 768GB of unified memory.<br/>
<br/>
Apple is working on a high-end "MacBook Ultra" with an OLED display and a touchscreen, and rumors suggested it could come as soon as late 2026. That seems unlikely now with the M7 Pro and M7 Max chips slated for late 2027, unless Apple equips the high-end &zwnj;MacBook Pro&zwnj; with an M6, the M5 Max, or the M5 Ultra chip.<br/>
<br/>
News of Apple's updated chip launch timeline comes just after the company raised prices <a href="https://www.macrumors.com/2026/06/25/apple-just-increased-prices/">across all of its Macs and iPads</a>.<div class="linkback">Related Roundups: <a href="https://www.macrumors.com/roundup/mac-studio/">Mac Studio</a>, <a href="https://www.macrumors.com/roundup/macbook-pro/">MacBook Pro</a></div><div class="linkback">Buyer's Guide: <a href="https://buyersguide.macrumors.com/#Mac-Studio">Mac Studio (Don't Buy)</a>, <a href="https://buyersguide.macrumors.com/#MacBook_Pro_16">MacBook Pro (Buy Now)</a></div><div class="linkback">Related Forums: <a href="https://forums.macrumors.com/forums/mac-studio.237">Mac Studio</a>, <a href="https://forums.macrumors.com/forums/macbook-pro.90">MacBook Pro</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/25/2027-macs-m7-chips/">2027 Macs to Get AI-Focused M7 Chips as Apple Skips High-End M6</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/2027-macs-to-get-ai-focused-m7-chips-as-apple-skips-high-end-m6.2484549/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Apple&#039;s 2026 Back to School Offer Expected to Begin by Next Week</title>
		<link>https://www.macrumors.com/2026/06/25/apple-2026-back-to-school-offer-when/</link>
		<comments>https://forums.macrumors.com/threads/apples-2026-back-to-school-offer-expected-to-begin-by-next-week.2484542/</comments>
		<pubDate>Thu, 25 Jun 2026 08:51:11 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/25/apple-2026-back-to-school-offer-when/</guid>
		<dc:creator>Joe Rossignol</dc:creator>
		<category>Apple</category>
		<category>Rumors</category>
		<category>Mac</category>
		<category>iOS</category>
		<category>iPhone</category>
		<category>iPad</category>
		

		<description><![CDATA[<img src="https://images.macrumors.com/article-new/2026/06/Apple-Edu-Store.jpg" alt="" width="160" height="90" class="alignleft size-full wp-image-1053937" />Apple's annual Back to School promotion will return by next week, according to <a href="https://x.com/markgurman/status/2070168118203121913"><em>Bloomberg</em>'s Mark Gurman</a>.<br/>
<br/>
Last year, college students and educational staff could receive a <a href="https://www.macrumors.com/2025/06/17/apple-back-to-school-2025-now-live/">free accessory like AirPods 4 or an Apple Pencil Pro</a> with the purchase of a qualifying Mac or iPad model. It is unclear what Apple plans to offer this year, but given the company has <a href="https://www.macrumors.com/2026/06/25/apple-just-increased-prices/">just raised prices on all Macs and iPads</a>, this year's Back to School promotion will be rather bittersweet.<br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/25/apple-2026-back-to-school-offer-when/">Apple&#039;s 2026 Back to School Offer Expected to Begin by Next Week</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apples-2026-back-to-school-offer-expected-to-begin-by-next-week.2484542/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Apple Raises Refurbished Mac and iPad Prices After New Product Hikes</title>
		<link>https://www.macrumors.com/2026/06/25/apple-raises-refurbished-mac-ipad-prices/</link>
		<comments>https://forums.macrumors.com/threads/apple-raises-refurbished-mac-and-ipad-prices-after-new-product-hikes.2484538/</comments>
		<pubDate>Thu, 25 Jun 2026 08:28:08 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/25/apple-raises-refurbished-mac-ipad-prices/</guid>
		<dc:creator>Tim Hardwick</dc:creator>
		<category>Featured</category>
		<category>Apple Refurbished Products</category>
		

		<description><![CDATA[Apple has raised the prices of Macs and iPads across its <a href="https://www.apple.com/shop/refurbished">Certified Refurbished</a> online store, following the <a href="https://www.macrumors.com/2026/06/25/apple-just-increased-prices/">sweeping new product price hikes</a> introduced earlier today.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/refurb-store@2x-scaled.jpg" alt="" width="2560" height="1440" class="aligncenter size-full wp-image-1053900" /><br/>
Across the affected products in Apple's refurb inventory, prices went up by around &#36;160 to &#36;180 on average, but it was the Mac increases that were generally more eye-watering than the iPad increases.<br/>
<br/>
The Mac increases averaged about &#36;204 at the low end and &#36;330 at the high end. Some of the smaller Mac changes included the 14-inch MacBook Pro with an M4 Pro chip rising from &#36;1,699 to &#36;1,779 – the Nano-texture version of the same model rose from &#36;1,829 to &#36;1,909. Elsewhere, a 16-inch MacBook Pro with an M4 Pro chip and Nano-texture display increased from &#36;2,249 to &#36;2,339.<br/>
<br/>
But it was the higher end of the Mac lineup that saw the biggest price increases. A refurbished 14-inch MacBook Pro with the M5 chip rose from &#36;1,359 to &#36;1,439, while the highest-priced configuration in that group increased from &#36;2,629 to &#36;3,309. A 14-inch MacBook Pro with the M2 Max chip also jumped from &#36;4,249 to &#36;4,839.<br/>
<br/>
As for the iPad, the increases were more consistent. Many refurbished iPad models went up by around &#36;120 to &#36;150. In terms of lower-end models, examples include the 10th-generation iPad Wi-Fi 256GB models rising from &#36;339 to &#36;409, while iPad mini 6 models increased from &#36;379 to &#36;459 or from &#36;449 to &#36;529. Some higher-end iPad Pro configurations also saw larger increases of around &#36;230 to &#36;250.<br/>
<br/>
The refurbished price changes are in line with Apple's broader pricing reset for new products, which are said to be due to the company having to grapple with the impact of rising memory and storage chip costs owing to the ongoing AI data center buildout. In other words, if new Macs and iPads become more expensive, refurbished versions also need to rise so that they remain discounted by roughly the same amount.<br/>
<br/>
That said, many of Apple's refurbished units likely contain original memory, storage, and logic boards, or service parts purchased before the latest component cost spike. So this appears to be more a case of increased prices based on Apple's updated pricing structure, rather than the actual cost of each device.<div class="linkback">Tag: <a href="https://www.macrumors.com/guide/apple-refurbished/">Apple Refurbished Products</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/25/apple-raises-refurbished-mac-ipad-prices/">Apple Raises Refurbished Mac and iPad Prices After New Product Hikes</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apple-raises-refurbished-mac-and-ipad-prices-after-new-product-hikes.2484538/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<item>
		<title>Apple TV and HomePod Just Went Up in Price Amid Wait for New Models</title>
		<link>https://www.macrumors.com/2026/06/25/apple-tv-and-homepod-price-increases/</link>
		<comments>https://forums.macrumors.com/threads/apple-tv-and-homepod-just-went-up-in-price-amid-wait-for-new-models.2484537/</comments>
		<pubDate>Thu, 25 Jun 2026 08:04:32 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/25/apple-tv-and-homepod-price-increases/</guid>
		<dc:creator>Joe Rossignol</dc:creator>
		<category>Apple TV</category>
		<category>HomePod</category>
		<category>HomePod mini</category>
		

		<description><![CDATA[While the Apple TV, HomePod, and HomePod mini have not been updated in several years, all three products received price increases worldwide today.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/03/HomePod-mini-and-Apple-TV-Sage.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1039145" /><br/>
Here is a summary of the price changes for these products in the United States:<ul><li><strong>Apple TV (Wi-Fi)</strong>: &#36;129 → &#36;199</li><br/>
<li><strong>Apple TV (Wi-Fi + Ethernet)</strong>: &#36;149 → &#36;249</li><br/>
<li><strong>HomePod</strong>: &#36;299 → &#36;349</li><br/>
<li><strong>HomePod mini</strong>: &#36;99 → &#36;129</li></ul>Apple also <a href="https://www.macrumors.com/2026/06/25/apple-just-increased-prices/">raised prices on Macs, iPads, and more</a>, with the company blaming the ongoing memory chip shortage, which has resulted in skyrocketing prices for RAM and SSD storage used in its products. "We have never seen a component price increase this much, this quickly," said Apple, in a statement shared with the media.<br/>
<br/>
The price increases come amid a long wait for new Apple TV, HomePod, and HomePod mini models. All three devices are <a href="https://www.macrumors.com/2026/05/31/new-apple-tv-and-homepod-mini-nearly-ready/">expected to be updated later this year</a> with support for the more personal and intelligent version of Siri, which is currently available to test across the iOS 27, iPadOS 27, macOS 27, and visionOS 27 developer betas.<br/>
<br/>
The trio of devices are between three and six years old. Apple unveiled the HomePod mini all the way back in October 2020, while the current Apple TV and HomePod models debuted in October 2022 and January 2023, respectively.<br/>
<br/>
The current Apple TV 4K has an A15 Bionic chip from the iPhone 13 series, while the HomePod mini uses the S5 chip from the Apple Watch Series 5, and the second-generation full-sized HomePod uses the S7 chip from the Apple Watch Series 7.<br/>
<br/>
Earlier rumors claimed the next Apple TV would be equipped <a href="https://www.macrumors.com/2025/08/13/new-apple-tv-coming-later-this-year-with-a17-pro-chip/">with the A17 Pro chip</a>, which is the oldest chip that supports Apple Intelligence. The device is also expected to feature Apple's N1 chip for Wi-Fi 7, Bluetooth 6, and Thread.<br/>
<br/>
No major design changes have been rumored for the next Apple TV.<br/>
<br/>
<em>Bloomberg</em>'s Mark Gurman was told that the Apple TV's <a href="https://www.macrumors.com/2026/05/31/new-apple-tv-and-homepod-mini-nearly-ready/">Siri Remote may be "refreshed" in some form</a>, but he did not provide any specific details or guarantee that there will be any outward-facing design changes to the accessory.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2023/01/siri-remote-purple.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-881636" /><br/>
As for the HomePod mini, it is expected to use an Apple Watch's S9 chip or newer. Other previously-rumored features for the speaker include the N1 chip, improved sound quality, a newer Ultra Wideband chip, and a <a href="https://www.macrumors.com/2025/09/05/new-homepod-mini-vision-pro-colors-rumored/">red color option</a>.<br/>
<br/>
Apple is also expected to release an <a href="https://www.macrumors.com/2026/06/22/ios-27-apple-tv-home-app/">all-new smart home hub</a> as early as this year.<div class="linkback">Related Roundups: <a href="https://www.macrumors.com/roundup/apple-tv/">Apple TV</a>, <a href="https://www.macrumors.com/roundup/homepod/">HomePod</a>, <a href="https://www.macrumors.com/roundup/homepod-mini/">HomePod mini</a></div><div class="linkback">Buyer's Guide: <a href="https://buyersguide.macrumors.com/#Apple_TV">Apple TV (Don't Buy)</a>, <a href="https://buyersguide.macrumors.com/#HomePod">HomePod (Caution)</a>, <a href="https://buyersguide.macrumors.com/#Homepod-Mini">HomePod Mini (Don't Buy)</a></div><div class="linkback">Related Forums: <a href="https://forums.macrumors.com/forums/apple-tv-and-home-theater.100">Apple TV and Home Theater</a>, <a href="https://forums.macrumors.com/forums/homepod-homekit-carplay-home-auto-technology.193">HomePod, HomeKit, CarPlay, Home & Auto Technology</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/25/apple-tv-and-homepod-price-increases/">Apple TV and HomePod Just Went Up in Price Amid Wait for New Models</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apple-tv-and-homepod-just-went-up-in-price-amid-wait-for-new-models.2484537/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Prime Day Deals Still Going Strong on AirPods, AirTag, and More</title>
		<link>https://www.macrumors.com/2026/06/25/prime-day-deals-going-strong/</link>
		<comments>https://forums.macrumors.com/threads/prime-day-deals-still-going-strong-on-airpods-airtag-and-more.2484536/</comments>
		<pubDate>Thu, 25 Jun 2026 08:03:22 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/25/prime-day-deals-going-strong/</guid>
		<dc:creator>Mitchel Broussard</dc:creator>
		<category>Deals</category>
		<category>Featured</category>
		<category>Prime Day</category>
		

		<description><![CDATA[<a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fprimeday">Amazon Prime Day</a> has reached its third day, and is set to end tomorrow, June 26. Many of the year's best deals are still available to purchase today, including record low prices on AirPods Max 2, AirTag 2, Apple Watch Series 11, iPad Air, and more.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/Spring-Prime-Day-Feature-1.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1052965" /><em><small>Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.</small></em><br/>
<br/>
Apple threw a wrinkle into Prime Day prices today, <a href="https://www.macrumors.com/2026/06/25/apple-just-increased-prices/">announcing a price hike</a> on a huge selection of its most popular products. These new price increases are already live on Apple.com, but third party retailers like Amazon have not yet received the updated prices. This means many of the Prime Day deals we're sharing below could be your last chance to get these devices at their current best-ever prices.<br/>
<br/>
Shoppers should note that many sales during Amazon Prime Day require you to have an <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Famazonprime">Amazon Prime membership</a> to take advantage of the discounts. Amazon Prime costs &#36;14.99 per month or &#36;139.00 per year, and it comes with a 30-day free trial for new subscribers.<br/>
<br/>
Special for 2026, Amazon is also offering <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Famazonprime%3FprimeCampaignId%3DstudentWlpPrimeRedir%26ref_%3Dpe_3519780_1264927260">50% off Prime memberships for Young Adults</a>. Prime for Young Adults is a discounted Prime membership for anyone age 18-24 that offers all of the Prime benefits at &#36;69.00 per year, half of the price of regular Prime.<br/>
<br/>
<h2>AirPods</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/airpods-pro-3-prime-day.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053295" /><br/>
Amazon has the AirPods Max 2 on sale for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GSS4SGZR%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1%26psc%3D1"><strong>&#36;399.00</strong></a> in Midnight, down from &#36;549.00. This is an all-time low price on the headphones. This is accompanied by a great discount on the AirPods 4 for Prime Day, available for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DGHMNQ5Z%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"><strong>&#36;99.00</strong></a>, down from &#36;129.00.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DGHMNQ5Z%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;30 OFF</div>AirPods 4 for &#36;99.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFB8FMG%3Flv%3Dshuf%26linkCode%3Dogi%26psc%3D1%26th%3D1%26tag%3Dmacrumors-20%26channelId%3D1%26plpRedirect%3DmhFallback"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;70 OFF</div>AirPods Pro 3 for &#36;179.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GSS4SGZR%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1%26psc%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;150 OFF</div>AirPods Max 2 for &#36;399.00</div></a></div><br/>
<h2>AirTag 2</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/airtag-2-prime-day.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053301" /><br/>
Apple's AirTag 2 has hit the new low price of <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GJTFXNRX%3Flv%3Dshuf%26linkCode%3Dogi%26th%3D1%26tag%3Dmacrumors-20%26channelId%3D1%26plpRedirect%3DmhFallback"><strong>&#36;24.00</strong></a> for the 1-Pack and <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GJTXVN9Z%3Flv%3Dshuf%26linkCode%3Dogi%26th%3D1%26tag%3Dmacrumors-20%26channelId%3D1%26plpRedirect%3DmhFallback"><strong>&#36;89.00</strong></a> for the 4-Pack.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GJTFXNRX%3Flv%3Dshuf%26linkCode%3Dogi%26th%3D1%26tag%3Dmacrumors-20%26channelId%3D1%26plpRedirect%3DmhFallback"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;5 OFF</div>AirTag 2 (1-Pack) for &#36;24.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GJTXVN9Z%3Flv%3Dshuf%26linkCode%3Dogi%26th%3D1%26tag%3Dmacrumors-20%26channelId%3D1%26plpRedirect%3DmhFallback"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;10 OFF</div>AirTag 2 (4-Pack) for &#36;89.00</div></a></div><br/>
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This is the first major discount we've ever seen on the AirTag 2 at Amazon since the device launched earlier in 2026. The new AirTag is equipped with a second-generation Ultra Wideband chip, enabling the Precision Finding feature to work up to 50% farther away from an item compared to the previous-generation model.<br/>
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<h2>Apple Watch Ultra 3</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/apple-watch-ultra-2-prime-day-.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053298" /><br/>
Amazon is discounting a wide array of Apple Watch Ultra 3 models down to <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFJ1SDV%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"><strong>&#36;649.00</strong></a> for Prime Day, from &#36;799.00. This is a new all-time low price on the 2025 smartwatch, beating the previous record low price by about &#36;50, and it's available in both Natural and Black Titanium color options.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFJ1SDV%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;150 OFF</div>Apple Watch Ultra 3 for &#36;649.00</div></a></div><br/>
<h2>Apple Watch Series 11</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/apple-watch-series-11-prime-day-2.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053297" /><br/>
Amazon this week has <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFL8PZ5%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue">all-time low prices on the Apple Watch Series 11</a>, with &#36;120 discounts across numerous models of the smartwatch. This sale includes a handful of GPS aluminum models on sale at record low prices.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFL8PZ5"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;120 OFF</div>Apple Watch Series 11 (42mm GPS) for &#36;279.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQF5BZ8Z"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;120 OFF</div>Apple Watch Series 11 (46mm GPS) for &#36;309.00</div></a></div><br/>
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You can get the 42mm GPS Apple Watch Series 11 for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFL8PZ5"><strong>&#36;279.00</strong></a>, down from &#36;399.00, and the 46mm GPS model for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQF5BZ8Z"><strong>&#36;309.00</strong></a>, down from &#36;429.00. On Amazon, you'll find three of the 42mm GPS models and three of the 46mm GPS models on sale at these all-time low prices.<br/>
<h2>Apple Watch SE 3</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/apple-watch-se-3-prime-day-2.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053300" /><br/>
Amazon is also taking &#36;50 off the Apple Watch SE 3, starting at <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFNRH72"><strong>&#36;199.00</strong></a> for the 40mm GPS model. These are matches of all-time low prices on the SE 3, and it's been over four months since we last tracked these prices on the wearable.<br/>
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<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFNRH72%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;50 OFF</div>40mm GPS Apple Watch SE 3 for &#36;199.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFJ2WRG%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;50 OFF</div>44mm GPS Apple Watch SE 3 for &#36;229.00</div></a></div><br/>
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You can also get the 44mm GPS Apple Watch SE 3 on sale for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFJ2WRG%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue"><strong>&#36;229.00</strong></a>, down from &#36;279.00. Both the 40mm and 44mm GPS models are available in Midnight and Starlight Aluminum at these prices.<br/>
<h2>MacBook Air</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/macbook-air-prime-day-2.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053302" /><br/>
You'll find &#36;150 off a few models of the 13-inch M5 MacBook Air on Amazon this week, starting at <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1JTFP8%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"><strong>&#36;949.00</strong></a> for the 512GB model, down from &#36;1,099.00.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1JTFP8%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;150 OFF</div>13-inch M5 MacBook Air (512GB) for &#36;949.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1FSY63"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;150 OFF</div>13-inch M5 MacBook Air (16GB/1TB) for &#36;1,149.00</div></a></div><br/>
<h2>MacBook Pro</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/macbook-pro-prime-day.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053817" /><br/>
Amazon has a few <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1JK9W3%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue">low prices on Apple's M5 Pro/M5 Max MacBook Pro</a> for Prime Day, with up to &#36;299 off select models. <br/>
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Starting with the 14-inch models, you can get the 24GB/1TB M5 Pro MacBook Pro for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1JK9W3%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue"><strong>&#36;2,034.00</strong></a>, down from &#36;2,199.00. The biggest overall savings this time around is on the 36GB/2TB model, available for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1C4TVV%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue"><strong>&#36;3,299.99</strong></a>, which is a &#36;299 discount and all-time low price.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1JK9W3%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;165 OFF</div>14-inch M5 Pro MacBook Pro (24GB/1TB) for &#36;2,034.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1BDHX6%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;200 OFF</div>14-inch M5 Pro MacBook Pro (24GB/2TB) for &#36;2,399.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1C4TVV%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;299 OFF</div>14-inch M5 Max MacBook Pro (36GB/2TB) for &#36;3,299.99</div></a></div><br/>
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You can get up to &#36;250 off the 16-inch MacBook Pro right now on Amazon, with the 24GB RAM/1TB M5 Pro model hitting a new all-time low price of <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1JKMBV%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"><strong>&#36;2,494.00</strong></a>, down from &#36;2,699.00. Most of the MacBook Pro devices in this sale have an estimated delivery date of June 29 with free shipping.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1JKMBV%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;205 OFF</div>16-inch M5 Pro MacBook Pro (24GB/1TB) for &#36;2,494.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR14G9PM%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;242 OFF</div>16-inch M5 Pro MacBook Pro (48GB/1TB) for &#36;2,857.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1G1FY7%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;250 OFF</div>16-inch M5 Max MacBook Pro (36GB/2TB) for &#36;3,649.00</div></a></div><br/>
<h2>iPad Air</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/ipad-air-prime-day.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053303" /><br/>
Amazon has brought back <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GQVBJT4J%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1">all-time low prices</a> on a handful of M4 iPad Air tablets for Prime Day. This includes both 11-inch and 13-inch models of the brand new 2026 M4 iPad Air.<br/>
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<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GQVPX1PJ%3Flv%3Dshuf%26linkCode%3Dogi%26th%3D1%26tag%3Dmacrumors-20%26channelId%3D1%26plpRedirect%3DmhFallback"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;80 OFF</div>11-inch M4 iPad Air (128GB Wi-Fi) for &#36;519.00</div></a></div><br/>
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Specifically, the 128GB Wi-Fi 11-inch M4 iPad Air has dropped to <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GQVBJT4J%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"><strong>&#36;519.00</strong></a>, down from &#36;599.00, beating the previous low price by about &#36;40. <br/>
<h2>iPad</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/ipad-prime-day-2.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053296" /><br/>
Amazon is taking up to &#36;52 off Wi-Fi and cellular models of Apple's 11th generation iPad for Prime Day. Prices start at <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DZ75TN5F%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"><strong>&#36;299.00</strong></a> for the 128GB Wi-Fi iPad, down from &#36;349.00, a second-best price on this model.<br/>
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<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DZ75TN5F%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;50 OFF</div>128GB Wi-Fi iPad for &#36;299.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DZ77RHLL%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;52 OFF</div>512GB Wi-Fi iPad for &#36;597.00</div></a></div><br/>
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If you're on the hunt for more discounts, be sure to visit our <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a> roundup where we recap the best Apple-related bargains of the past week.<br/>
<br/>
<hr /><br/>
<div class="no-raptive"><br/>
<h3>Deals Newsletter</h3><br/>
Interested in hearing more about the best deals you can find in 2026? <a href="http://eepurl.com/itTnTk">Sign up</a> for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!<br/>
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</div><div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a></div><div class="linkback">Tag: <a href="https://www.macrumors.com/guide/prime-day/">Prime Day</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/25/prime-day-deals-going-strong/">Prime Day Deals Still Going Strong on AirPods, AirTag, and More</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/prime-day-deals-still-going-strong-on-airpods-airtag-and-more.2484536/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Apple Vision Pro Just Got Even More Expensive</title>
		<link>https://www.macrumors.com/2026/06/25/apple-vision-pro-just-got-even-more-expensive/</link>
		<comments>https://forums.macrumors.com/threads/apple-vision-pro-just-got-even-more-expensive.2484534/</comments>
		<pubDate>Thu, 25 Jun 2026 07:46:42 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/25/apple-vision-pro-just-got-even-more-expensive/</guid>
		<dc:creator>Hartley Charlton</dc:creator>
		<category>Vision Pro</category>
		

		<description><![CDATA[Apple today raised the price of the Vision Pro to &#36;3,699, up from &#36;3,499, as part of a sweeping round of <a href="https://www.macrumors.com/2026/06/25/apple-just-increased-prices/">price increases across its lineup</a>.<br/>
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<img src="https://images.macrumors.com/article-new/2025/10/Apple-Vision-Pro-Dual-Knit-Band.jpg" alt="" width="3840" height="2160" class="aligncenter size-full wp-image-1023282" /><br/>
The change came after Apple's online store was <a href="https://www.macrumors.com/2026/06/25/apples-online-store-is-down/">briefly taken offline</a> earlier today and brought back up with new pricing across the <a href="https://www.macrumors.com/roundup/homepod-mini/">HomePod mini</a>, <a href="https://www.macrumors.com/roundup/homepod/">HomePod</a>, <a href="https://www.macrumors.com/roundup/apple-tv/">Apple TV</a>, <a href="https://www.macrumors.com/roundup/ipad/">iPad</a>, <a href="https://www.macrumors.com/roundup/ipad-mini/">iPad mini</a>, <a href="https://www.macrumors.com/roundup/ipad-air/">iPad Air</a>, <a href="https://www.macrumors.com/roundup/ipad-pro/">iPad Pro</a>, <a href="https://www.macrumors.com/roundup/macbook-neo/">MacBook Neo</a>, <a href="https://www.macrumors.com/roundup/macbook-air/">MacBook Air</a>, <a href="https://www.macrumors.com/roundup/macbook-pro/">MacBook Pro</a>, <a href="https://www.macrumors.com/roundup/imac/">iMac</a>, <a href="https://www.macrumors.com/roundup/mac-mini/">Mac mini</a>, both <a href="https://www.macrumors.com/roundup/mac-studio/">Mac Studio</a> configurations, and Vision Pro. The iPhone, AirPods, <a href="https://www.macrumors.com/roundup/studio-display/">Studio Display</a>, and accessories such as the <a href="https://www.macrumors.com/guide/apple-pencil/">Apple Pencil</a> were seemingly the only product lines left untouched.<br/>
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No Apple product carries more baggage around its price tag than Vision Pro. The headset launched in February 2024 at &#36;3,499 for the base 256GB configuration, a figure that was widely flagged at the time as a major barrier to mainstream adoption. Today's increase pushes the entry price to &#36;3,699, with the 512GB and 1TB configurations similarly rising in step to &#36;3,899 and &#36;4,199.<br/>
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A product like the &zwnj;MacBook Air&zwnj; going up by &#36;200 is naturally an unwelcome change for consumers, but it's a shift on a product with an enormous addressable market. The Vision Pro was already priced roughly seven times higher than <a href="https://www.macrumors.com/guide/apple-glasses/">Meta</a>'s &#36;499.99 Quest 3, and reviewers and analysts have repeatedly pointed to that gap as the headset's defining weakness. the Vision Pro's share of the XR market is estimated to be around 5%, against roughly 75% for &zwnj;Meta&zwnj;, a split that reflects just how badly the price has limited Vision Pro's reach relative to its technical ambitions.<br/>
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When the company refreshed Vision Pro with an M5 chip and a new Dual Knit Band in October 2025, it kept the &#36;3,499 starting price exactly where it was.<br/>
<br/>
The increase is tied to a broader cost problem for the technology industry. Apple CEO <a href="https://www.macrumors.com/guide/tim-cook/">Tim Cook</a> told <em>The <a href="https://www.macrumors.com/guide/wsj-com/">Wall Street Journal</a></em> <a href="https://www.macrumors.com/2026/06/17/apple-increasing-prices/">last week</a> that price increases across Apple's lineup had become "unavoidable" because of the soaring cost of memory and storage chips.<div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/apple-vision-pro/">Apple Vision Pro</a></div><div class="linkback">Buyer's Guide: <a href="https://buyersguide.macrumors.com/#AppleVisionPro">Vision Pro (Neutral)</a></div><div class="linkback">Related Forum: <a href="https://forums.macrumors.com/forums/apple-vision-pro.209">Apple Vision Pro</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/25/apple-vision-pro-just-got-even-more-expensive/">Apple Vision Pro Just Got Even More Expensive</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apple-vision-pro-just-got-even-more-expensive.2484534/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Beat Apple&#039;s Price Hike: Last Chance to Score Cheap iPads and Macs for Prime Day</title>
		<link>https://www.macrumors.com/2026/06/25/beat-apples-price-hike/</link>
		<comments>https://forums.macrumors.com/threads/beat-apples-price-hike-last-chance-to-score-cheap-ipads-and-macs-for-prime-day.2484530/</comments>
		<pubDate>Thu, 25 Jun 2026 06:53:10 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/25/beat-apples-price-hike/</guid>
		<dc:creator>Mitchel Broussard</dc:creator>
		<category>Deals</category>
		<category>Featured</category>
		

		<description><![CDATA[Apple today <a href="https://www.macrumors.com/2026/06/25/apple-just-increased-prices/">announced</a> price hikes across a wide array of its biggest products, including iPads, Macs, HomePod, and Vision Pro. <br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/prime-day-price-hike.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053782" /><em><small>Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.</small></em><br/>
<br/>
These price changes are now live on Apple.com, but they have yet to hit third party retailers like Amazon. If you're interested in any of these products, now is the time to buy them on Amazon, before the retailer gets these price hikes as well.<br/>
<br/>
Below we've listed all of the biggest products available on Amazon that will be getting price hikes soon. Given that it's <a href="https://www.macrumors.com/2026/06/23/prime-day-2026-best-apple-deals/">still Prime Day</a>, many of these devices are on sale right now. You can read more about the <a href="https://www.macrumors.com/2026/06/25/apple-just-increased-prices/">incoming price changes</a> in our lead article.<br/>
<br/>
<h2>iPads</h2><br/>
<ul><li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0DZ75TN5F%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1%26psc%3D1">iPad</a> - &#36;299.00 (now &#36;449.00 at Apple)</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GQVLBM3T%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue">M4 iPad Air</a> - &#36;519.00 (now &#36;749.00 at Apple)</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FWD1K669%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1">M5 iPad Pro</a> - &#36;899.00 (now &#36;1,199.00 at Apple)</li></ul><br/>
<h2>Macs</h2><br/>
<ul><li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR6KJ72L%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1">MacBook Neo</a> - &#36;589.99 (now &#36;699.00 at Apple)</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1JTFP8%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1">M5 MacBook Air</a> - &#36;949.00 (now &#36;1,299.00 at Apple)</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FWD8WBSW%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1">M5 MacBook Pro</a> - &#36;1,549.00 (now &#36;1,999.00 at Apple)</li></ul><br/>
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With these changes, some products that weren't considered steeply discounted before are now much more enticing. For example, the M5 MacBook Air discount to &#36;949.00 was originally a &#36;150 discount, and is now technically a &#36;350 discount on the new price.<br/>
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If you're on the hunt for more discounts, be sure to visit our <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a> roundup where we recap the best Apple-related bargains of the past week.<br/>
<br/>
<hr /><br/>
<div class="no-raptive"><br/>
<h3>Deals Newsletter</h3><br/>
Interested in hearing more about the best deals you can find in 2026? <a href="http://eepurl.com/itTnTk">Sign up</a> for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!<br/>
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<form action="http://macrumors.us5.list-manage.com/subscribe/post?u=7d0106b433773bd0aef5828e0&amp;id=eebad02bf4&amp;f_id=00fbede0f0" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate><input type="email" value="" name="EMAIL" size="30" class="required email" id="mce-EMAIL"  placeholder="Enter Email Address" title="Email Address" /><div class="response" id="mce-error-response" style="display:none"></div><div class="response" id="mce-success-response" style="display:none"></div><div style="position: absolute; left: -5000px;"><input type="text" name="b_7d0106b433773bd0aef5828e0_eebad02bf4" tabindex="-1" value="" title="form" /></div><input type="submit" value="Subscribe" name="subscribe" id="mc-embedded-subscribe" class="button"></div><br/>
</div><div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/25/beat-apples-price-hike/">Beat Apple&#039;s Price Hike: Last Chance to Score Cheap iPads and Macs for Prime Day</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/beat-apples-price-hike-last-chance-to-score-cheap-ipads-and-macs-for-prime-day.2484530/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Apple Just Raised the Price of the MacBook Neo</title>
		<link>https://www.macrumors.com/2026/06/25/apple-just-raised-macbook-neo-prices/</link>
		<comments>https://forums.macrumors.com/threads/apple-just-raised-the-price-of-the-macbook-neo.2484528/</comments>
		<pubDate>Thu, 25 Jun 2026 06:36:41 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/25/apple-just-raised-macbook-neo-prices/</guid>
		<dc:creator>Joe Rossignol</dc:creator>
		<category>MacBook Neo</category>
		

		<description><![CDATA[Apple today announced that it is <a href="https://www.macrumors.com/2026/06/25/apple-just-increased-prices/">raising prices on many products</a>, including the MacBook Neo, which <a href="https://www.apple.com/shop/buy-mac/macbook-neo">now starts at &#36;699</a> in the United States. <br/>
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<img src="https://images.macrumors.com/article-new/2026/06/MacBook-Neo-on-Yellow-Feature.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1050352" /><br/>
The price increases are due to the ongoing memory chip shortage, which has led to skyrocketing prices for the RAM and SSD storage used in products like the MacBook Neo. Tech giants such as OpenAI and Nvidia have been purchasing large amounts of memory chips for AI servers, resulting in a supply-demand imbalance that is driving up prices.<br/>
<br/>
"We have never seen a component price increase this much, this quickly," <a href="https://www.wsj.com/tech/apple-raises-prices-on-macs-ipads-by-200-or-more-on-some-models-a7463f99">said</a> Apple.<br/>
<br/>
When it was released <a href="https://www.macrumors.com/2026/03/04/apple-announces-low-cost-macbook-neo-with-a18-pro-chip/">in March</a>, the MacBook Neo started at &#36;599 in the U.S. with 256GB of storage, so the colorful laptop has received a &#36;100 price increase.<br/>
<br/>
The higher-end configuration with 512GB of storage and a Touch ID button also received a &#36;100 price increase and now starts at &#36;799, up from &#36;699.<br/>
<br/>
The price increases extend to Apple's education store, with the MacBook Neo now starting at &#36;599 for college students in the U.S., up from &#36;499.<br/>
<br/>
Here is a summary of the MacBook Neo pricing changes in the U.S. today:<ul><li><strong>256GB (Education Store):</strong> &#36;499 → &#36;599</li><br/>
<li><strong>256GB:</strong> &#36;599 → &#36;699</li><br/>
<li><strong>512GB with Touch ID (Education Store):</strong> &#36;599 → &#36;699</li><br/>
<li><strong>512GB with Touch ID:</strong> &#36;699 → &#36;799</li></ul>The increases also apply to other countries around the world, with the exact price changes varying based on local currencies. In Canada, for example, the MacBook Neo now starts at &#36;949 with 256GB of storage, up from &#36;799 when it launched.<br/>
<br/>
Powered by an iPhone-class A18 Pro chip and 8GB of RAM, the MacBook Neo remains Apple's most affordable MacBook available right now. The colorful laptop is positioned below the MacBook Air, which now starts at &#36;1,299 in the U.S., up from &#36;1,099.<div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/macbook-neo/">MacBook Neo</a></div><div class="linkback">Buyer's Guide: <a href="https://buyersguide.macrumors.com/#MacBookNeo">MacBook Neo (Buy Now)</a></div><div class="linkback">Related Forum: <a href="https://forums.macrumors.com/forums/macbook-neo.129">MacBook Neo</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/25/apple-just-raised-macbook-neo-prices/">Apple Just Raised the Price of the MacBook Neo</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apple-just-raised-the-price-of-the-macbook-neo.2484528/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Apple Hikes M4 Pro Mac Mini Starting Price Amid Rising Memory Costs</title>
		<link>https://www.macrumors.com/2026/06/25/apple-hikes-m4-pro-mac-mini-starting-price/</link>
		<comments>https://forums.macrumors.com/threads/apple-hikes-m4-pro-mac-mini-starting-price-amid-rising-memory-costs.2484529/</comments>
		<pubDate>Thu, 25 Jun 2026 06:10:47 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/25/apple-hikes-m4-pro-mac-mini-starting-price/</guid>
		<dc:creator>Tim Hardwick</dc:creator>
		<category>Mac mini</category>
		

		<description><![CDATA[Apple today increased the starting price of the Mac mini with M4 Pro chip by &#36;200, taking the <a href="https://www.apple.com/shop/buy-mac/mac-mini/m4-pro-chip-12-core-cpu-16-core-gpu-24gb-memory-512gb-storage">higher-tier model</a> up to &#36;1,599 on its online store.<br/>
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<img src="https://images.macrumors.com/article-new/2026/01/mac-mini-blue.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1032531" /><br/>
When the M4 Pro model launched in October 2024, the starting price was &#36;1,399, but Apple has been hit by the rapid expansion of AI data centres, which has driven up the demand for memory and storage chips across the tech industry.<br/>
<br/>
Apple had already raised the Mac mini's effective starting price in May by <a href="https://www.macrumors.com/2026/05/01/mac-mini-now-starts-at-799/">discontinuing</a> the &#36;599 configuration with 16GB of RAM and a 256GB SSD, leaving the &#36;799 model with a 512GB SSD as the new entry-level option. Interestingly, the 16GB RAM / 256GB storage option has now been reinstated, but the &#36;799 starting price remains.<br/>
<br/>
"We have now reached a point where we need to begin raising prices," Apple said in a statement given to <em><a href="https://www.wsj.com/tech/apple-raises-prices-on-macs-ipads-by-200-or-more-on-some-models-a7463f99">The Wall Street Journal</a></em>. "We have never seen a component price increase this much, this quickly," it added.<br/>
<br/>
Apple briefly took down its online store earlier today as it typically does when announcing new products. But when it came back online, the price tags for Mac computers rose approximately 15 percent to 20 percent and iPad prices rose 15 percent to 25 percent. Apart from the price hikes, there were no other changes to the site.<div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/mac-mini/">Mac mini</a></div><div class="linkback">Buyer's Guide: <a href="https://buyersguide.macrumors.com/#Mac_Mini">Mac Mini (Caution)</a></div><div class="linkback">Related Forum: <a href="https://forums.macrumors.com/forums/mac-mini.146">Mac mini</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/25/apple-hikes-m4-pro-mac-mini-starting-price/">Apple Hikes M4 Pro Mac Mini Starting Price Amid Rising Memory Costs</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apple-hikes-m4-pro-mac-mini-starting-price-amid-rising-memory-costs.2484529/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Apple Just Increased Prices on MacBooks, iPads, and More</title>
		<link>https://www.macrumors.com/2026/06/25/apple-just-increased-prices/</link>
		<comments>https://forums.macrumors.com/threads/apple-just-increased-prices-on-macbooks-ipads-and-more.2484526/</comments>
		<pubDate>Thu, 25 Jun 2026 05:44:55 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/25/apple-just-increased-prices/</guid>
		<dc:creator>Hartley Charlton</dc:creator>
		<category>Featured</category>
		<category>Featured (sticky)</category>
		<category>Apple Store</category>
		

		<description><![CDATA[Apple today dramatically increased device prices across multiple product lines.<br/>
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<img src="https://images.macrumors.com/article-new/2023/09/Apple-Logo-Spotlight.jpg" alt="" width="1600" height="900" class="aligncenter size-full wp-image-912758" /><br/>
After temporarily taking it <a href="https://www.macrumors.com/2026/06/25/apples-online-store-is-down/">down earlier today</a>, Apple's online store is back up with a series of product price increases. The changes are as follows:<br/>
<br/>
<ul><br/>
<li><strong>HomePod mini</strong>: &#36;129, up from &#36;99 (+&#36;30)</li><br/>
<li><strong>HomePod</strong>: &#36;349, up from &#36;299 (+&#36;50)</li><br/>
<li><strong>Apple TV</strong>: &#36;199, up from &#36;129 (+&#36;70)</li><br/>
<li><strong>iPad</strong>: &#36;449, up from &#36;349 (+&#36;100)</li><br/>
<li><strong>iPad mini</strong>: &#36;599, up from &#36;499 (+&#36;100)</li><br/>
<li><strong>iPad Air</strong>: &#36;749, up from &#36;599 (+&#36;150)</li><br/>
<li><strong>iPad Pro</strong>: &#36;1,199, up from &#36;999 (+&#36;200)</li><br/>
<li><strong>MacBook Neo</strong>: &#36;699, up from &#36;599 (+&#36;100)</li><br/>
<li><strong>MacBook Air</strong>: &#36;1,299, up from &#36;1,099 (+&#36;200)</li><br/>
<li><strong>MacBook Pro</strong>: &#36;1,999 up from &#36;1,699 (+&#36;300)</li><br/>
<li><strong>iMac</strong>: &#36;1,499, up from &#36;1,299 (+&#36;200)</li><br/>
<li><strong>Mac mini (M4 Pro)</strong>: &#36;1,599, up from &#36;1,399 (+&#36;200)</li><br/>
<li><strong>Mac Studio (M4 Max)</strong>: &#36;2,499, up from &#36;1,999 (+&#36;500)</li><br/>
<li><strong>Mac Studio (M3 Ultra)</strong>: &#36;5,299, up from &#36;3,999 (+&#36;1,300)</li><br/>
<li><strong>Vision Pro</strong>: &#36;3,699, up from &#36;3,499 (+&#36;200)</li><br/>
</ul><br/>
<br/>
The average price increase is &#36;246.67. The iPhone, Apple Watch, AirPods, <a href="https://www.macrumors.com/roundup/studio-display/">Studio Display</a>, and accessories such as the <a href="https://www.macrumors.com/guide/apple-pencil/">Apple Pencil</a> are seemingly the only unaffected product lines.<br/>
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It is also of note that the 256GB <a href="https://www.macrumors.com/roundup/mac-mini/">Mac mini</a> is now available again, but for &#36;799. This is a &#36;200 increase over when it was available before temporarily disappearing from the lineup earlier this year.<br/>
<br/>
Last week, Apple announced that it was preparing to raise prices across its product lineup, with <a href="https://www.macrumors.com/2026/06/17/apple-increasing-prices/">CEO Tim Cook confirming</a> that that the move was inevitable. Cook made the announcement in an interview with <em>The <a href="https://www.macrumors.com/guide/wsj-com/">Wall Street Journal</a></em>, citing the soaring cost of memory and storage chips. "Unfortunately, price increases are unavoidable," he said. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable." Cook described the scale of the memory shortage as a "hundred-year flood," adding, "I've never seen anything like it in any area in over 40 years."<br/>
<br/>
Apple has historically absorbed component cost swings rather than passing them on to customers, so this marks a notable shift in approach. <div class="linkback">Tag: <a href="https://www.macrumors.com/guide/apple-store/">Apple Store</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/25/apple-just-increased-prices/">Apple Just Increased Prices on MacBooks, iPads, and More</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apple-just-increased-prices-on-macbooks-ipads-and-more.2484526/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Apple&#039;s Online Store Is Down</title>
		<link>https://www.macrumors.com/2026/06/25/apples-online-store-is-down/</link>
		<comments>https://forums.macrumors.com/threads/apples-online-store-is-down.2484523/</comments>
		<pubDate>Thu, 25 Jun 2026 05:00:00 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/25/apples-online-store-is-down/</guid>
		<dc:creator>Hartley Charlton</dc:creator>
		<category>Apple Store</category>
		

		<description><![CDATA[Apple's online store has gone down with the message "We'll be right back," for reasons that are currently unclear.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2021/04/apple-store-down-feature.jpg" alt="" width="2067" height="1164" class="aligncenter size-full wp-image-794754" /><br/>
The change could be due to the launch of Apple's 2026 "Back to School" program, impending price increases, or the launch of new devices.<br/>
<br/>
Apple's annual Back to School promotion for the U.S. and Canada is widely expected to launch any day now, since it still hasn't gone live despite the keynote-driven pattern Apple has followed in recent years. In three of the last five years, the sale has started 8 to 10 days after the WWDC keynote, and with the 2026 keynote held on June 8, that would have pointed to a start the week of June 15, a date that's now passed, making it seemingly overdue.<br/>
<br/>
Apple has typically offered free AirPods or Beats headphones, gift cards, or other accessories with qualifying Mac and <a href="https://www.macrumors.com/roundup/ipad/">iPad</a> purchases, with offers in North America and Europe usually launching in the June to July timeframe, and last year's U.S. version ran a free <a href="https://www.macrumors.com/roundup/airpods/">AirPods 4</a> with Active Noise Cancellation offer worth &#36;179 through the end of September.<br/>
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Apple could raise device prices any day now because the signals have moved from speculative to nearly confirmed in the past week. Apple CEO <a href="https://www.macrumors.com/guide/tim-cook/">Tim Cook</a> <a href="https://www.macrumors.com/2026/06/17/apple-increasing-prices/">told <em>The Wall Street Journal</em></a> that price increases are "unavoidable" due to memory and storage costs, saying Apple is no longer able to absorb the increases and will need to pass some of the cost on to consumers.<br/>
<br/>
<em>Bloomberg</em>'s <a href="https://www.macrumors.com/2026/06/22/iphone-17-prices-could-go-up-this-month/">Mark Gurman believes</a> the timing of Cook's comments indicates price hikes are "imminent" and has linked them to Apple's Back to School sale, theorizing Apple may bundle the two together as a "buffer," with Gurman noting the increases are "not a fall thing."<br/>
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Apple regularly takes its online store offline to quietly swap in new pricing, new product pages, and back-end configurator changes. This typically happens when Apple is about to launch new products or kick off a promotional campaign, so whatever they are, changes to the store are almost certainly imminent.<div class="linkback">Tag: <a href="https://www.macrumors.com/guide/apple-store/">Apple Store</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/25/apples-online-store-is-down/">Apple&#039;s Online Store Is Down</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/apples-online-store-is-down.2484523/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Report: iPad Mini OLED Panel Mass Production Has Begun</title>
		<link>https://www.macrumors.com/2026/06/25/ipad-mini-oled-panel-mass-production-starts/</link>
		<comments>https://forums.macrumors.com/threads/report-ipad-mini-oled-panel-mass-production-has-begun.2484525/</comments>
		<pubDate>Thu, 25 Jun 2026 04:30:47 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/25/ipad-mini-oled-panel-mass-production-starts/</guid>
		<dc:creator>Tim Hardwick</dc:creator>
		<category>Featured</category>
		<category>iPad mini</category>
		<category>OLED</category>
		

		<description><![CDATA[OLED panel mass production has reportedly begun for several upcoming Apple products, including the long-rumored OLED iPad mini and OLED MacBook Pro.<br/>
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<img src="https://images.macrumors.com/article-new/2026/06/OLED-iPad-mini-Feature.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053730" /><br/>
According to a Korean-language <em><a href="https://www.etnews.com/20260622000287">ETNews</a></em> report, Samsung Display started mass production of OLED panels for Apple's first OLED iPad mini this month. The report adds that production of OLED panels for the MacBook Pro is scheduled to begin in July, coinciding with the startup of Samsung's new 8.6-generation OLED production line.<br/>
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The OLED iPad mini has been rumored for several years now as Apple gradually expands OLED technology beyond the iPhone and Apple Watch. Apple brought OLED to the iPad Pro in 2024, and display industry analysts have long expected the iPad mini to follow before the technology eventually reaches the iPad Air. <br/>
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OLED will replace the current LCD technology used in the iPad mini 7, offering higher contrast, deeper blacks, and improved power efficiency. There are no rumors suggesting exactly when the next ‌iPad mini‌ will be released, but a late 2026 launch is widely expected.<br/>
<ul><li><a href="https://www.macrumors.com/2026/06/19/oled-ipad-mini-release-date-price-what-to-expect/">OLED iPad Mini: Release Date, Pricing, and What to Expect</a></li></ul><br/>
The rumored upcoming MacBook Pro redesign – possibly marketed with a higher-tier "MacBook Ultra" moniker – is believed to be next in line in Apple's product lineup to adopt OLED, replacing the current mini-LED technology. Multiple supply chain reports have indicated Samsung Display's dedicated Gen 8.6 OLED production line is <a href="https://www.macrumors.com/2026/01/16/apples-oled-macbook-pro-panel-production/">key to Apple's Mac transition</a>.<br/>
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According to <a href="https://www.macrumors.com/2026/02/24/touchscreen-macbook-pro-dynamic-island/"><em>Bloomberg</em>'s Mark Gurman</a> and Apple analyst <a href="https://www.macrumors.com/2025/09/17/kuo-2026-oled-macbook-pro-touch-panel/">Ming-Chi Kuo</a>, the OLED MacBook Pro will also be the first Mac to adopt touchscreen technology. The machine is expected to be released towards the end of the year or <a href="https://www.macrumors.com/2026/04/19/when-to-expect-next-macbook-pro-and-mac-studio/">early 2027</a>, depending on how well Apple contends with industry-wide memory chip shortages.<br/>
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<em>ETNews</em> says Samsung Display and LG Display are supplying all of Apple's OLED panels for products launching in the second half of the year. Samsung and LG are reportedly sharing production of OLED panels for the iPhone 18 Pro and iPhone 18 Pro Max, while LG Display is said to be the sole supplier for the Apple Watch Series 12. Meanwhile, Samsung will reportedly be the exclusive supplier for the foldable iPhone, OLED iPad mini, and OLED MacBook Pro displays.<br/>
<ul><li><a href="https://www.macrumors.com/2026/06/04/macbook-ultra-rumored-features-justify-the-name/">MacBook Ultra: 5 Features That Could Justify the Name</a></li></ul><br/>
The report also claims Chinese display maker BOE is not participating in the iPhone 18 supply chain after quality issues reportedly delayed shipments for iPhone 17 Pro displays. <div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/ipad-mini/">iPad mini</a></div><div class="linkback">Tag: <a href="https://www.macrumors.com/guide/oled/">OLED</a></div><div class="linkback">Buyer's Guide: <a href="https://buyersguide.macrumors.com/#iPad_Mini">iPad Mini (Don't Buy)</a></div><div class="linkback">Related Forum: <a href="https://forums.macrumors.com/forums/ipad.137">iPad</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/25/ipad-mini-oled-panel-mass-production-starts/">Report: iPad Mini OLED Panel Mass Production Has Begun</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/report-ipad-mini-oled-panel-mass-production-has-begun.2484525/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>iPhone Ultra 2 Gets Green Light for Development, Says Leaker</title>
		<link>https://www.macrumors.com/2026/06/25/iphone-ultra-2-development-approved-by-apple/</link>
		<comments>https://forums.macrumors.com/threads/iphone-ultra-2-gets-green-light-for-development-says-leaker.2484518/</comments>
		<pubDate>Thu, 25 Jun 2026 02:24:20 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/25/iphone-ultra-2-development-approved-by-apple/</guid>
		<dc:creator>Tim Hardwick</dc:creator>
		<category>Digital Chat Station</category>
		<category>iPhone Ultra</category>
		

		<description><![CDATA[Apple's second-generation foldable iPhone has officially been given the go-ahead for development, a prominent Chinese leaker claimed today.<br/>
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<img src="https://images.macrumors.com/article-new/2025/12/3D-Printed-iPhone-Fold-Thumb-2.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1031045" /><br/>
In a <a href="https://weibo.com/6048569942/R5KM596W5">post on Weibo</a>, the account known as Digital Chat Station said that the "iPhone Ultra 2 project" has been formally approved, and that the second book-style device will likely use the same display as the first-generation model expected later this year.<br/>
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The first foldable iPhone will use a foldable 7.8-inch OLED panel supplied by <a href="https://www.macrumors.com/2026/06/22/production-of-panels-for-foldable-iphone-approved/">Samsung</a>, based on reports. The display uses a newer design that eliminates one of the traditional screen layers and instead builds the color-filtering layer directly into the display stack, making the screen thinner, lighter, and more power-efficient.<br/>
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Last weekend, <em>Bloomberg</em>'s Mark Gurman <a href="https://www.bloomberg.com/news/newsletters/2026-06-21/apple-s-new-ceo-ternus-needs-to-shake-up-design-apple-s-2027-iphone-road-map-mqnust26">reported</a> that Apple is planning to launch a second-generation foldable iPhone in fall 2027 alongside two 20th-anniversary iPhone models, which could take the names iPhone 20 Pro and iPhone 20 Pro Max.<br/>
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Digital Chat Station's post on Weibo also said that the iPhone Air 3 has not entered the prototype stage yet, and that its emergence may depend on how sales hold up for the iPhone Air 2, which is expected to be released in the spring of 2027. That model is set to introduce a second camera and will likely offer battery life improvements, per Gurman's report.<br/>
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Digital Chat Station was the originator of the claim that Apple will call its first foldable the "<a href="https://www.macrumors.com/2026/04/07/foldable-iphone-fold-iphone-ultra/">iPhone Ultra</a>." The leaker has more than three million followers on Weibo, and has a track record of accurately leaking Apple-related information. Still, as with all such reports, the details remain unconfirmed.<div class="linkback">Tags: <a href="https://www.macrumors.com/guide/digital-chat-station/">Digital Chat Station</a>, <a href="https://www.macrumors.com/guide/iphone-ultra/">iPhone Ultra</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/25/iphone-ultra-2-development-approved-by-apple/">iPhone Ultra 2 Gets Green Light for Development, Says Leaker</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/iphone-ultra-2-gets-green-light-for-development-says-leaker.2484518/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Google Lowering Play Store Fees and Allowing Alternative Payments Worldwide</title>
		<link>https://www.macrumors.com/2026/06/24/google-play-store-fee-change/</link>
		<comments>https://forums.macrumors.com/threads/google-lowering-play-store-fees-and-allowing-alternative-payments-worldwide.2484505/</comments>
		<pubDate>Wed, 24 Jun 2026 15:30:36 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/24/google-play-store-fee-change/</guid>
		<dc:creator>Juli Clover</dc:creator>
		<category>Epic Games</category>
		<category>Google</category>
		<category>Play Store</category>
		

		<description><![CDATA[As a result of the lawsuit <a href="https://www.macrumors.com/guide/epic-games/">Epic Games</a> filed against Google, Google is making major changes to its Play Store worldwide. Google <a href="https://android-developers.googleblog.com/2026/06/play-expanded-billing.html">today said</a> it would soon lower fees and start accepting alternative payment options.<br/>
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<img class="aligncenter size-full wp-image-837104" src="https://images.macrumors.com/article-new/2022/02/Google-Logo-Feature-Slack.jpg" alt="" width="2500" height="1406" /><br/>
App developers will be able to offer payment options other than Google's in-app billing system in the UK, European Economic Area, and United States. Developers can use the billing system of their choice and link users to websites for purchases.<br/>
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As for fees, Google will charge between 10% and 25% (not including billing fee), based on annual earnings. There's a base 10% service fee on the first &#36;1 million in annual earnings. For earnings over &#36;1 million, fees are 20% for new installs and 25% for existing installs (apps installed prior to the new rules) with the exception of auto-renewing subscriptions. Link-out fees are 20% for apps earning over &#36;1 million annually.<br/>
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There is an additional 5% fee for transactions that use the Google Play billing system, which is on top of the base service fees. Google's full fee structure is <a href="https://support.google.com/googleplay/android-developer/answer/16954621?hl=en">outlined on its website</a>.<br/>
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Google also has lower pricing options for apps that qualify for its Games Level Up and Apps Experience programs, with fees ranging from 10 percent to 20 percent. Those programs will be open to developers starting in September.<br/>
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Fees and billing options go into effect on June 30 in the UK, United States, and European Economic Area. The updated fee structure will expand to Australia, Japan, and South Korea by the end of 2026, and the rest of the world by September 2027.<br/>
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<a href="https://www.macrumors.com/2025/07/31/epic-games-google-victory/">Google's antitrust lawsuit</a> with &zwnj;Epic Games&zwnj; went differently than Apple's antitrust lawsuit, and Google was found to have an app store monopoly resulting in higher fees for developers. Google and &zwnj;Epic Games&zwnj; came to <a href="https://www.macrumors.com/2025/11/05/google-epic-games-antitrust-settlement/">a settlement agreement</a>, and Google said it would lower fees, support alternative app stores, and offer alternative payment options.<br/>
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&zwnj;Epic Games&zwnj; and Apple are continuing to fight in court, with Apple <a href="https://www.macrumors.com/2026/05/21/apple-supreme-court-epic-games-case/">appealing to the Supreme Court</a>. Apple is currently barred from charging commissions on U.S. apps with links to purchase options on the web and it has to comply with the Digital Markets Act in the European Union, but Apple does not have one worldwide policy like Google does now.<br/>
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Until fee calculations happen in the &zwnj;Epic Games&zwnj; v. Apple case, Apple is charging &#36;0 for links in the <a href="https://www.macrumors.com/guide/app-store/">App Store</a>, while Google is charging between 10 and 20 percent.<br/>
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It is possible that Google's Play Store changes could impact the eventual outcome of Apple's legal dispute with &zwnj;Epic Games&zwnj;. Apple and Google have historically charged developers similar fees, and though Apple is fighting &zwnj;App Store&zwnj; regulation in multiple countries, it is having to implement a disjointed set of fees and restrictions on a per-country basis to keep up with local laws.<div class="linkback">Tags: <a href="https://www.macrumors.com/guide/epic-games/">Epic Games</a>, <a href="https://www.macrumors.com/guide/google/">Google</a>, <a href="https://www.macrumors.com/guide/play-store/">Play Store</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/24/google-play-store-fee-change/">Google Lowering Play Store Fees and Allowing Alternative Payments Worldwide</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/google-lowering-play-store-fees-and-allowing-alternative-payments-worldwide.2484505/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>iOS 27 Home App: 10+ New HomeKit Features</title>
		<link>https://www.macrumors.com/guide/ios-27-home/</link>
		<comments>https://forums.macrumors.com/threads/ios-27-home-app-10-new-homekit-features.2484506/</comments>
		<pubDate>Wed, 24 Jun 2026 14:16:38 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/guide/ios-27-home&#038;post_date=1782353738/</guid>
		<dc:creator>Juli Clover</dc:creator>
		<category>Featured</category>
		<category>iOS 27</category>
		<category>HomeKit</category>
		

		<description><![CDATA[Apple updated the Home app with some useful new features that rely on <a href="https://www.macrumors.com/guide/apple-intelligence/">Apple Intelligence</a>. The updates improve the way <a href="https://www.macrumors.com/guide/homekit-secure-video/">HomeKit Secure Video</a> cameras work on Apple's <a href="https://www.macrumors.com/guide/homekit/">HomeKit</a> platform.<br/>
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<img src="https://images.macrumors.com/article-new/2026/06/iOS-27-10-HomeKit-Features.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053697" /><br/>
<h2 id="apple_intelligence_summaries">Apple Intelligence Summaries</h2><br/>
The Home app generates written summaries for motion alerts and what's detected, using AI to determine what's been recorded. It can recognize people, animals, vehicles, packages, and general motion, giving a summary of what's happening even if you're not looking at the video footage.<br/>
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It is intelligent enough to give detail, so you'll see alerts like "a person walked through the room," "two people were in the room," "a dog sat on the floor," or "a cat played in the room."<br/>
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&zwnj;HomeKit Secure Video&zwnj; cameras have facial recognition, so they can also recognize people who are in your Photo Library, sending alerts and summaries with names.<br/>
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<h2 id="grouped_footage">Grouped Footage</h2><br/>
Along with analyzing footage, the Home app can now group footage from separate cameras capturing the same event. If a person walks by one camera and continues on to another, the Home app knows those two events are related. During video playback, you can see relevant footage from multiple cameras with a summary of something that happened across the entire home.<br/>
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<h2 id="highlights">Highlights</h2><br/>
If there are noteworthy recordings available, they are shown in a separate section above the general recordings in the camera view.<br/>
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<h2 id="search">Search</h2><br/>
The Home app supports natural language search for camera footage, so if you're looking for something like when a package was delivered, you can search for it. It can recognize objects, colors, and more. Search works in the Home app and directly in Spotlight.<br/>
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<h2 id="notification_summaries">Notification Summaries</h2><br/>
Notifications update in real-time and related alerts are combined instead of being shown as separate notifications. The net result is fewer Home app notifications. Summaries can be turned on in the Home app settings on a per-camera basis, plus there are options for multiple languages.<br/>
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<h2 id="video_previews">Video Previews</h2><br/>
Long pressing on an incoming video notification plays a preview clip of the footage and includes access to nearby accessories like lights that you might want to turn on quickly.<br/>
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<h2 id="reduce_notifications">Reduce Notifications</h2><br/>
There is an &zwnj;Apple Intelligence&zwnj; section in the Home app where you can turn on video summaries and cut down on notifications. The Reduce Notifications toggle combines related activities like someone arriving and unlocking the door.<br/>
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<h2 id="4k_recording">4K Recording</h2><br/>
&zwnj;HomeKit Secure Video&zwnj; cameras are no longer limited to 1080p recording. If supported, cameras can stream and record at up to 4K.<br/>
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<h2 id="energy_monitoring">Energy Monitoring</h2><br/>
Accessories able to track energy usage like smart plugs now display that information in the Home app in the Energy tab. There is no way to create automations based on the data as of now.<br/>
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<h2 id="remote_apple_tv_updates">Remote Apple TV Updates</h2><br/>
It's now possible to <a href="https://www.macrumors.com/2026/06/22/ios-27-apple-tv-home-app/">update the Apple TV remotely</a> using the Home app, similar to how <a href="https://www.macrumors.com/roundup/homepod/">HomePod</a> updates are installed.<br/>
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<img class="aligncenter size-full wp-image-1053318" src="https://images.macrumors.com/article-new/2026/06/ios-27-apple-tv-home-app.jpg" alt="" width="2000" height="1125" /><br/>
<h2 id="reliability">Reliability</h2><br/>
Apple says capturing and storing &zwnj;HomeKit Secure Video&zwnj; footage is more reliable than it was before and it is less likely to miss activity.<br/>
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Connectivity for Thread home accessories has also been improved with Apple adopting Thread 1.4, and &zwnj;HomeKit&zwnj; accessories now pair faster. Apple also says smart home accessory updates are faster than before.<br/>
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When adding a new device to the Home app, there's a simplified interface that's useful for configuring Matter accessories in particular.<br/>
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<h2 id="compatibility_and_requirements">Compatibility and Requirements</h2><br/>
The &zwnj;Apple Intelligence&zwnj; features in the Home app require a device that supports &zwnj;Apple Intelligence&zwnj;, which includes the iPhone 15 Pro and later. The Home features also need an <a href="https://www.macrumors.com/roundup/apple-tv/">Apple TV</a> running tvOS 27 or a &zwnj;HomePod&zwnj; running the &zwnj;HomePod&zwnj; Software 27.<br/>
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&zwnj;HomeKit Secure Video&zwnj; requires an <a href="https://www.macrumors.com/guide/icloud/">iCloud</a>+ plan. The 50GB plan supports a single camera, the 200GB plan supports up to five cameras, and the 2TB and above plans support unlimited cameras.<br/>
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4K video recording does not require &zwnj;Apple Intelligence&zwnj;.<div class="linkback">Related Roundups: <a href="https://www.macrumors.com/roundup/ios-27/">iOS 27</a>, <a href="https://www.macrumors.com/roundup/ipados-27/">iPadOS 27</a></div><div class="linkback">Tag: <a href="https://www.macrumors.com/guide/homekit/">HomeKit</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/guide/ios-27-home/">iOS 27 Home App: 10+ New HomeKit Features</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/ios-27-home-app-10-new-homekit-features.2484506/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Prime Day Brings Major Deals on Headphones and Speakers From Popular Brands</title>
		<link>https://www.macrumors.com/2026/06/24/prime-day-deals-headphones/</link>
		<comments>https://forums.macrumors.com/threads/prime-day-brings-major-deals-on-headphones-and-speakers-from-popular-brands.2484497/</comments>
		<pubDate>Wed, 24 Jun 2026 11:54:30 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/24/prime-day-deals-headphones/</guid>
		<dc:creator>Mitchel Broussard</dc:creator>
		<category>Deals</category>
		<category>Prime Day</category>
		

		<description><![CDATA[We're in the second day of Prime Day 2026, and deals on everything from <a href="https://www.macrumors.com/2026/06/23/prime-day-2026-best-apple-deals/">Apple products</a> to <a href="https://www.macrumors.com/2026/06/24/the-best-prime-day-deals-accessories-3/">TVs and monitors</a> are in abundance. Below we're focusing on some of the best audio discounts you can find during Prime Day this year, from brands like Beats, Sony, Sonos, Soundcore, and more.<br/>
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<img src="https://images.macrumors.com/article-new/2026/06/Spring-Prime-Day-Feature-5.jpg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1052969" /><em><small>Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.</small></em><br/>
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Of course, the <a href="https://www.macrumors.com/2026/06/24/last-chance-airpods-max-2/">best overall audio deal for Prime Day 2026</a> is on the AirPods Max 2. You can still get the Midnight color for the all-time low price of <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GSS4SGZR%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue"><strong>&#36;399.00</strong></a> today on Amazon, but we aren't sure how much longer this sale will last.<br/>
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Shoppers should note that many sales during Amazon Prime Day require you to have an <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Famazonprime">Amazon Prime membership</a> to take advantage of the discounts. Amazon Prime costs &#36;14.99 per month or &#36;139.00 per year, and it comes with a 30-day free trial for new subscribers.<br/>
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Special for 2026, Amazon is also offering <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Famazonprime%3FprimeCampaignId%3DstudentWlpPrimeRedir%26ref_%3Dpe_3519780_1264927260">50% off Prime memberships for Young Adults</a>. Prime for Young Adults is a discounted Prime membership for anyone age 18-24 that offers all of the Prime benefits at &#36;69.00 per year, half of the price of regular Prime.<br/>
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<h2>Beats</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/beats-prime-day-darker.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053682" /><br/>
Amazon this week is discounting a collection of Beats headphones and speakers for Prime Day, including a new low price on the Powerbeats Pro 2. You can get this new 2025 model for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FBeats-Powerbeats-Wireless-Bluetooth-Earbuds%2Fdp%2FB0DT2344N3%2Fref%3Dsr_1_3"><strong>&#36;179.95</strong></a> in all four colors, down from &#36;249.99. This deal on the Powerbeats Pro 2 is being <a href="https://bestbuy.7tiv.net/QYABxz">matched at Best Buy</a>, along with a few other Beats deals.<br/>
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<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fstores%2Fpage%2F03667DF9-C068-4DFF-B1F2-A822918F9ABA%2F"target="_blank"><div class="fancybutton"><div class="fancybadge">UP TO 50% OFF</div>Beats Deals on Amazon</div></a></div><br/>
<ul><li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0C2W1KLSS%3Fref%3Dfs_a_bt2_us4%26th%3D1">Beats Studio Buds+</a> - &#36;89.95, down from &#36;169.95</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FBeats-Pill-2024-release-Compatible%2Fdp%2FB0D4STD5ZC%3Ftag%3Dmacrumors-20%26ref_%3Dast_sto_dp%26th%3D1%26geniuslink%3Dtrue">Beats Pill</a> - &#36;99.95, down from &#36;149.95</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0CZPLV566%3Fref%3Dfs_a_bt2_us5%26th%3D1">Beats Solo 4</a> - &#36;99.95, down from &#36;199.95</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FBeats-Studio-Pro-Personalized-Compatibility%2Fdp%2FB0C8PT7DF5%3Fref_%3Dast_sto_dp%26th%3D1">Beats Studio Pro</a> - &#36;149.95, down from &#36;349.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FBeats-Powerbeats-Wireless-Bluetooth-Earbuds%2Fdp%2FB0DT2344N3%2Fref%3Dsr_1_3">Powerbeats Pro 2</a> - &#36;179.95, down from &#36;249.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FBeats-Charging-Durable-Tangle-Free-Compatible%2Fdp%2FB0F1VXTYQF%2Fref%3Dast_sto_dp_puis%3Fth%3D1">Beats USB-A to USB-C Woven Cable</a> - &#36;5.00, down from &#36;18.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FBeats-iPhone-MagSafe-Control-Microfiber%2Fdp%2FB0FQF35V2X%2Fref%3Dast_sto_dp_puis%3Fth%3D1">Beats iPhone 17 Case</a> - &#36;18.99, down from &#36;45.00</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FBeats-MagSafe-Control-Scratch-Microfiber%2Fdp%2FB0FQF5QPDQ%2Fref%3Dast_sto_dp_puis%3Fth%3D1">Beats iPhone 17 Pro Rugged Case</a> - &#36;30.50, down from &#36;79.00</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FBeats-iPhone-MagSafe-Control-Microfiber%2Fdp%2FB0FQFCM43L%2Fref%3Dast_sto_dp_puis%3Fth%3D1">Beats iPhone 17 Pro Max Case</a> - &#36;28.50, down from &#36;45.00</li></ul><br/>
<h2>Sony</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/sony-prime-day.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053683" /><br/>
<ul><li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0G4SKRJG7%2Fref%3Dva_live_carousel">LinkBuds Open-Ear Wireless Earbuds</a> - &#36;178.00, down from &#36;229.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB09XS7JWHH%2Fref%3Dva_live_carousel">WH-1000XM5 Premium Noise Canceling Headphones</a> - &#36;198.00, down from &#36;399.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSony-PS-LX3BT-Wireless-Bluetooth-Turntable%2Fdp%2FB0G96H73JD%2Fref%3Dast_sto_dp_puis">PS-LX3BT Wireless Bluetooth Turntable</a> - &#36;248.00, down from &#36;398.00</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0G6J6YNV9%2Fref%3Dva_live_carousel">WF-1000XM6 Wireless Noise Cancelling Earbuds</a> - &#36;265.99, down from &#36;329.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0F3PQHWTZ%3Fref%3Dt_ac_spc_accepted_tile%26linkCode%3Dtr1%26tag%3Dweeno%26linkId%3DB0F3PQHWTZ_1782323831336">WH-1000XM6 The Best Noise Canceling Wireless Headphones</a> - &#36;378.00, down from &#36;459.99</li></ul><br/>
<h2>Sonos</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/sonos-prime-day-dark.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053684" /><br/>
The highlight of Prime Day deals for Sonos products is the Sonos Ace Headphones down to just <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSonos-Ace-Wireless-Headphones-Cancellation%2Fdp%2FB0CYHGTMNH%2Fref%3Dsr_1_1_sspa"><strong>&#36;279.00</strong></a>, from &#36;399.00. This is a new all-time low price on the over-ear headphones, beating the previous low by over &#36;20.<br/>
<br/>
<ul><li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSonos-Era-100-Microphone-Free-Bluetooth%2Fdp%2FB0GJ78MX2P%2Fref%3Dast_sto_dp_puis">Sonos Era 100 SL Speaker</a> - &#36;159.00, down from &#36;189.00</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSonos-Era-100-Wireless-Speaker%2Fdp%2FB0BW34LCB8%2Fref%3Dast_sto_dp_puis">Sonos Era 100 Speaker</a> - &#36;179.00, down from &#36;219.00</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSonos-Ace-Wireless-Headphones-Cancellation%2Fdp%2FB0CYHGTMNH%2Fref%3Dsr_1_1_sspa">Sonos Ace Headphones</a> - &#36;279.00, down from &#36;399.00</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSonos-Five-High-Fidelity-Speaker-Superior%2Fdp%2FB0876H4X8X%2Fref%3Dast_sto_dp_puis">Sonos Five Wireless HiFi Speaker</a> - &#36;449.00, down from &#36;599.00</li></ul><br/>
<h2>Soundcore</h2><br/>
<img src="https://images.macrumors.com/article-new/2026/06/soundcore-prime-day.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053685" /><br/>
<ul><li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSoundcore-Cancelling-Powerful-Playtime-Bluetooth%2Fdp%2FB0CRTN7C8C%2Fref%3Dsr_1_1">P30i Noise Cancelling Earbuds</a> - &#36;23.69, down from &#36;39.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSoundcore-Subwoofer-Waterproof-Floatable-Bluetooth%2Fdp%2FB0CQ53RVTW%2Fref%3Dast_sto_dp_puis%3Fth%3D1">Soundcore Boom 2 Outdoor Speaker</a> - &#36;84.99, down from &#36;129.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSoundcore-Blocking-Headphones-Sleepers-Bluetooth%2Fdp%2FB0CRGR2TS5%2Fref%3Dast_sto_dp_puis">Soundcore Sleep A20 Earbuds</a> - &#36;107.99, down from &#36;179.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSoundcore-Cancelling-Headphones-Comfortable-Connection%2Fdp%2FB0GR4GR5QH%2Fref%3Dast_sto_dp_puis%3Fth%3D1">Soundcore Space 2 Noise Cancelling Headphones</a> - &#36;109.99, down from &#36;129.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSoundcore-Isolation-Headphones-Extensive-Sleepers%2Fdp%2FB0FYFV2HLM%2Fref%3Dast_sto_dp_puis%3Fth%3D1">Soundcore Sleep A30 Earbuds</a> - &#36;159.99, down from &#36;229.99</li></ul><br/>
<h2>More Deals</h2><br/>
<ul><li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FJBL-TUNE-770NC-Lightweight-comfortable%2Fdp%2FB0CT9XTKKM%2Fref%3Dsr_1_15">JBL Tune 770NC Over-Ear Headphones</a> - &#36;89.95, down from &#36;149.95</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FJBL-Flip-Waterproof-Interchangeable-Accessories%2Fdp%2FB0DMYQ32SC%2Fref%3Dast_sto_dp_puis%3Fth%3D1">JBL Flip 7 Speaker</a> - &#36;94.95, down from &#36;149.95</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSteelSeries-Arctis-Wireless-Gaming-Headset-Console%2Fdp%2FB0FRPF7BPK%2Fref%3Dsr_1_22">SteelSeries Arctis Nova 7P Gaming Headset</a> - &#36;159.99, down from &#36;199.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSennheiser-Consumer-Audio-Momentum-Headphones%2Fdp%2FB0CDH415QV%2Fref%3Dsr_1_5_sspa">Sennheiser MOMENTUM 4 Wireless Noise Cancelling Headphones</a> - &#36;179.95, down from &#36;270.50</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FNothing-Headphone-Cancelling-Headphones-KEF-Tuned%2Fdp%2FB0F66XD5LF%2Fref%3Dsr_1_10_sspa">Nothing Headphone (1)</a> - &#36;213.75, down from &#36;299.00</li></ul><br/>
For even more Prime Day deals, be sure to visit our main article recapping <a href="https://www.macrumors.com/2026/06/23/prime-day-2026-best-apple-deals/"><strong>all of the best Apple deals for Prime Day</strong></a>. If you're on the hunt for more discounts, be sure to visit our <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a> roundup where we recap the best Apple-related bargains of the past week.<br/>
<br/>
<hr /><br/>
<div class="no-raptive"><br/>
<h3>Deals Newsletter</h3><br/>
Interested in hearing more about the best deals you can find in 2026? <a href="http://eepurl.com/itTnTk">Sign up</a> for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!<br/>
<br/>
<div style="text-align:center;margin-bottom:2em;"><br/>
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<form action="http://macrumors.us5.list-manage.com/subscribe/post?u=7d0106b433773bd0aef5828e0&amp;id=eebad02bf4&amp;f_id=00fbede0f0" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate><input type="email" value="" name="EMAIL" size="30" class="required email" id="mce-EMAIL"  placeholder="Enter Email Address" title="Email Address" /><div class="response" id="mce-error-response" style="display:none"></div><div class="response" id="mce-success-response" style="display:none"></div><div style="position: absolute; left: -5000px;"><input type="text" name="b_7d0106b433773bd0aef5828e0_eebad02bf4" tabindex="-1" value="" title="form" /></div><input type="submit" value="Subscribe" name="subscribe" id="mc-embedded-subscribe" class="button"></div><br/>
</div><div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a></div><div class="linkback">Tag: <a href="https://www.macrumors.com/guide/prime-day/">Prime Day</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/24/prime-day-deals-headphones/">Prime Day Brings Major Deals on Headphones and Speakers From Popular Brands</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/prime-day-brings-major-deals-on-headphones-and-speakers-from-popular-brands.2484497/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Every New AirPods Feature in iOS 27</title>
		<link>https://www.macrumors.com/guide/ios-27-airpods/</link>
		<comments>https://forums.macrumors.com/threads/every-new-airpods-feature-in-ios-27.2484494/</comments>
		<pubDate>Wed, 24 Jun 2026 10:58:08 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/guide/ios-27-airpods&#038;post_date=1782334688/</guid>
		<dc:creator>Juli Clover</dc:creator>
		<category>AirPods</category>
		<category>AirPods Max</category>
		<category>AirPods Pro</category>
		<category>Featured</category>
		<category>iOS 27</category>
		

		<description><![CDATA[With every iOS update, Apple adds new features to the AirPods. In <a href="https://www.macrumors.com/roundup/ios-27/">iOS 27</a>, the AirPods work with <a href="https://www.macrumors.com/guide/siri/">Siri</a> AI, and there's a long-requested custom EQ option.<br/>
<br/>
<div class="center-wrap"><iframe width="560" height="315" src="https://www.youtube.com/embed/VDNVWU-Xg5k" title="AirPods Custom EQ is FINALLY Here! iOS 27 AirPods Features Explained" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe><em><a href="https://www.youtube.com/user/macrumors?sub_confirmation=1">Subscribe to the MacRumors YouTube channel</a> for more videos.</em></div><br/>
<h2 id="custom_eq">Custom EQ</h2><br/>
Apple resisted custom EQ for the AirPods for years, preferring to require users to stick with Apple's sound profiles. That's changing in &zwnj;iOS 27&zwnj;, and there are finally adjustable equalizer settings.<br/>
<br/>
When the AirPods are connected to an iPhone running &zwnj;iOS 27&zwnj; and have the latest firmware, custom EQ can be accessed by going to Settings > [AirPods Name] > Audio & Routing > Equalizer > Custom.<br/>
<br/>
There are options for adjusting lows, mids, and highs.<br/>
<br/>
Custom EQ is available for AirPods with an H2 chip, which includes the AirPods Pro 2, <a href="https://www.macrumors.com/roundup/airpods-pro/">AirPods Pro 3</a>, <a href="https://www.macrumors.com/roundup/airpods/">AirPods 4</a>, and <a href="https://www.macrumors.com/roundup/airpods-max/">AirPods Max 2</a>.<br/>
<br/>
<h2 id="redesigned_settings_menu">Redesigned Settings Menu</h2><br/>
There's a more compact settings interface available when the AirPods are connected to an iPhone. It's still located under Settings &gt; AirPods, but all of the AirPods features are better organized and easier to get to.<br/>
<br/>
The Transparency, Noise Cancellation, and Adaptive modes are still accessible at the top of the screen for quick switching, but Apple also added a volume slider for adjusting sound in the same interface.<br/>
<br/>
Instead of expanded menus for Hearing Health, Call Controls, and gestures, the options are organized into separate menus. Apple has logically aggregated controls into categories that include Audio & Routing, Hearing Health, Controls & Gestures, Live Translation, Accessibility, Battery, <a href="https://www.macrumors.com/guide/find-my/">Find My</a>, and Privacy.<br/>
<br/>
<h2 id="siri_ai">Siri AI</h2><br/>
The smarter version of &zwnj;Siri&zwnj;, &zwnj;Siri&zwnj; AI, works on the AirPods through a connected iPhone. When you're wearing AirPods, you can ask &zwnj;Siri&zwnj; AI questions and make requests.<br/>
<br/>
&zwnj;Siri&zwnj; AI isn't a standalone feature on the AirPods, and it requires an iPhone that supports it. &zwnj;Siri&zwnj; AI has a long list of new capabilities, <a href="https://www.macrumors.com/guide/ios-27-siri/">which are outlined in our Siri guide</a>. Apple is rumored to be <a href="https://www.macrumors.com/guide/airpods-ultra/">developing AirPods with cameras</a> that will feed visual data to &zwnj;Siri&zwnj; AI, and the current integration is a precursor to that deeper feature set.<br/>
<br/>
<h2 id="precision_finding">Precision Finding</h2><br/>
The &zwnj;AirPods Pro 3&zwnj; charging case features Ultra Wideband (UWB), and it works with Precision Finding on the iPhone. With the update to &zwnj;iOS 27&zwnj; and <a href="https://www.macrumors.com/roundup/watchos-27/">watchOS 27</a>, you can also use an Apple Watch for &zwnj;AirPods Pro 3&zwnj; Precision Finding.<br/>
<br/>
<h2 id="gymkit_syncing">GymKit Syncing</h2><br/>
GymKit works with the iPhone in &zwnj;iOS 27&zwnj;, and it can sync heart rate data collected from the &zwnj;AirPods Pro 3&zwnj; to gym equipment like treadmills and indoor bikes.<br/>
<br/>
<h2 id="accessibility">Accessibility</h2><br/>
Apple added Name Recognition in &zwnj;iOS 27&zwnj;, so users who are deaf or hard of hearing can be alerted if someone says their name. It's a feature that works with the AirPods Hearing Health options, and it supports more than 50 languages globally.<br/>
<br/>
<h2 id="compatibility">Compatibility</h2><br/>
Some of the new AirPods features require an H2 chip, and for &zwnj;Siri&zwnj; AI, you'll need an Apple Intelligence-compatible iPhone. The Precision Finding and GymKit features are limited to &zwnj;AirPods Pro 3&zwnj;.<br/>
<br/>
<h2 id="launch_date">Launch Date</h2><br/>
The new AirPods features require &zwnj;iOS 27&zwnj; and updated AirPods firmware. Developers have access now, and Apple plans to release a public beta in July. &zwnj;iOS 27&zwnj; will launch in September alongside new iPhone models. <div class="linkback">Related Roundups: <a href="https://www.macrumors.com/roundup/airpods/">AirPods 4</a>, <a href="https://www.macrumors.com/roundup/airpods-max/">AirPods Max 2</a>, <a href="https://www.macrumors.com/roundup/airpods-pro/">AirPods Pro 3</a>, <a href="https://www.macrumors.com/roundup/ios-27/">iOS 27</a>, <a href="https://www.macrumors.com/roundup/ipados-27/">iPadOS 27</a></div><div class="linkback">Buyer's Guide: <a href="https://buyersguide.macrumors.com/#AirPods">AirPods (Caution)</a>, <a href="https://buyersguide.macrumors.com/#AirPods-Max">AirPods Max (Buy Now)</a>, <a href="https://buyersguide.macrumors.com/#AirPods-Pro">AirPods Pro (Neutral)</a></div><div class="linkback">Related Forum: <a href="https://forums.macrumors.com/forums/airpods.216">AirPods</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/guide/ios-27-airpods/">Every New AirPods Feature in iOS 27</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/every-new-airpods-feature-in-ios-27.2484494/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Prime Day Brings Huge Discounts to Every Apple Watch Model</title>
		<link>https://www.macrumors.com/2026/06/24/prime-day-apple-watch-model/</link>
		<comments>https://forums.macrumors.com/threads/prime-day-brings-huge-discounts-to-every-apple-watch-model.2484493/</comments>
		<pubDate>Wed, 24 Jun 2026 10:39:10 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/24/prime-day-apple-watch-model/</guid>
		<dc:creator>Mitchel Broussard</dc:creator>
		<category>Deals</category>
		<category>Prime Day</category>
		

		<description><![CDATA[Prime Day deals are in full swing today, and they feature <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFL8PZ5">all-time low prices across the Apple Watch lineup</a>, including Apple Watch Series 11 for &#36;120 off, Apple Watch SE 3 for &#36;50 off, and Apple Watch Ultra 3 for &#36;150 off.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/apple-watch-prime-day.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053243" /><em><small>Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.</small></em><br/>
<br/>
<h2>Apple Watch Series 11</h2><br/>
Amazon this week has <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFL8PZ5%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue">all-time low prices on the Apple Watch Series 11</a>, with &#36;120 discounts across numerous models of the smartwatch. This sale includes a handful of GPS aluminum models on sale at record low prices.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFL8PZ5"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;120 OFF</div>Apple Watch Series 11 (42mm GPS) for &#36;279.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQF5BZ8Z"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;120 OFF</div>Apple Watch Series 11 (46mm GPS) for &#36;309.00</div></a></div><br/>
<br/>
You can get the 42mm GPS Apple Watch Series 11 for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFL8PZ5"><strong>&#36;279.00</strong></a>, down from &#36;399.00, and the 46mm GPS model for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQF5BZ8Z"><strong>&#36;309.00</strong></a>, down from &#36;429.00. On Amazon, you'll find three of the 42mm GPS models and three of the 46mm GPS models on sale at these all-time low prices.<br/>
<br/>
<h2>Apple Watch SE 3</h2><br/>
Amazon is also taking &#36;50 off the Apple Watch SE 3, starting at <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFNRH72"><strong>&#36;199.00</strong></a> for the 40mm GPS model. These are matches of all-time low prices on the SE 3, and it's been over four months since we last tracked these prices on the wearable.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFNRH72%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;50 OFF</div>40mm GPS Apple Watch SE 3 for &#36;199.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFJ2WRG%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;50 OFF</div>44mm GPS Apple Watch SE 3 for &#36;229.00</div></a></div><br/>
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You can also get the 44mm GPS Apple Watch SE 3 on sale for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFJ2WRG%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue"><strong>&#36;229.00</strong></a>, down from &#36;279.00. Both the 40mm and 44mm GPS models are available in Midnight and Starlight Aluminum at these prices.<br/>
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<h2>Apple Watch Ultra 3</h2><br/>
Finally, Amazon is discounting a wide array of Apple Watch Ultra 3 models down to <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFTSWFM%3Flv%3Dshuf%26linkCode%3Dogi%26th%3D1%26tag%3Dmacrumors-20%26channelId%3D1%26plpRedirect%3DmhFallback"><strong>&#36;649.00</strong></a> for Prime Day, from &#36;799.00. This is a new all-time low price on the 2025 smartwatch, beating the previous record low price by about &#36;50, and it's available in both Natural and Black Titanium color options.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0FQFTSWFM%3Flv%3Dshuf%26linkCode%3Dogi%26th%3D1%26tag%3Dmacrumors-20%26channelId%3D1%26plpRedirect%3DmhFallback"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;150 OFF</div>Apple Watch Ultra 3 for &#36;649.00</div></a></div><br/>
<br/>
Head to our full <a href="https://www.macrumors.com/roundup/best-apple-deals/">Deals Roundup</a> to get caught up with all of the latest deals and discounts that we've been tracking over the past week.<br/>
<br/>
<hr /><br/>
<div class="no-raptive"><br/>
<h3>Deals Newsletter</h3><br/>
Interested in hearing more about the best deals you can find in 2026? <a href="http://eepurl.com/itTnTk">Sign up</a> for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!<br/>
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<div style="text-align:center;margin-bottom:2em;"><br/>
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<form action="http://macrumors.us5.list-manage.com/subscribe/post?u=7d0106b433773bd0aef5828e0&amp;id=eebad02bf4&amp;f_id=00fbede0f0" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate><input type="email" value="" name="EMAIL" size="30" class="required email" id="mce-EMAIL"  placeholder="Enter Email Address" title="Email Address" /><div class="response" id="mce-error-response" style="display:none"></div><div class="response" id="mce-success-response" style="display:none"></div><div style="position: absolute; left: -5000px;"><input type="text" name="b_7d0106b433773bd0aef5828e0_eebad02bf4" tabindex="-1" value="" title="form" /></div><input type="submit" value="Subscribe" name="subscribe" id="mc-embedded-subscribe" class="button"></div><br/>
</div><div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a></div><div class="linkback">Tag: <a href="https://www.macrumors.com/guide/prime-day/">Prime Day</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/24/prime-day-apple-watch-model/">Prime Day Brings Huge Discounts to Every Apple Watch Model</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/prime-day-brings-huge-discounts-to-every-apple-watch-model.2484493/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Best Prime Day TV Deals Feature Lowest Prices of the Year Across Top Brands</title>
		<link>https://www.macrumors.com/2026/06/24/best-prime-day-tv-deals/</link>
		<comments>https://forums.macrumors.com/threads/best-prime-day-tv-deals-feature-lowest-prices-of-the-year-across-top-brands.2484490/</comments>
		<pubDate>Wed, 24 Jun 2026 08:07:06 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/24/best-prime-day-tv-deals/</guid>
		<dc:creator>Mitchel Broussard</dc:creator>
		<category>Deals</category>
		<category>Prime Day</category>
		

		<description><![CDATA[<a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fprimeday">Prime Day</a> is in full swing this week, offering massive savings on everything from AirPods to MacBook Pro and much more. We've been keeping an eye on these <a href="https://www.macrumors.com/2026/06/23/prime-day-2026-best-apple-deals/"><strong>Apple-related Prime Day discounts</strong></a> all week, but now we're also tracking <a href="https://www.macrumors.com/2026/06/24/the-best-prime-day-deals-accessories-3/">great sales on other categories</a>, including TVs.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/tvs-prime-day.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053516" /><em><small>Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.</small></em><br/>
<br/>
Below we've collected some of the best TV deals you can find during Prime Day, including those from Samsung, Sony, Hisense, LG, Panasonic, Toshiba, and more. Shoppers should remember that Prime Day sales are typically time sensitive, so purchase quickly if you're interested. <br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fprimeday%2F3%2F%3F_encoding%3DUTF8%26pd_rd_w%3DIqlBY%26content-id%3Damzn1.sym.7039dc64-8bed-4794-9457-6e782c6101f4%26pf_rd_p%3D7039dc64-8bed-4794-9457-6e782c6101f4%26pf_rd_r%3D2ENPDR269R4CB39VQHBW%26pd_rd_wg%3DnhIxA%26pd_rd_r%3Db609d5e9-b1b6-4121-96a4-a98dbd754904%26bubble-id%3Ddeals-subcollection-ce-tvs"target="_blank"><div class="fancybutton"><div class="fancybadge">UP TO 50% OFF</div>Amazon Prime Day TV Deals</div></a></div><br/>
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There are a few rival Prime Day TV discount events this year as well, including Sony's own four-day sale. During this event, you can get the 65-inch BRAVIA II Google TV for <a href="https://howl.link/3rm51mf4gzh2k"><strong>&#36;2,299.99</strong> at Crutchfield</a> and direct <a href="https://howl.link/irp116rpp80mi">through Sony</a>, down from &#36;2,599.99. You'll also find <a href="https://howl.link/4md6ktyp1apy9">Sony's popular noise canceling headphones and more on sale</a> at their best prices ever this week.<br/>
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Shoppers should note that many sales during Amazon Prime Day require you to have an <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Famazonprime">Amazon Prime membership</a> to take advantage of the discounts. Amazon Prime costs &#36;14.99 per month or &#36;139.00 per year, and it comes with a 30-day free trial for new subscribers.<br/>
<br/>
Special for 2026, Amazon is also offering <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Famazonprime%3FprimeCampaignId%3DstudentWlpPrimeRedir%26ref_%3Dpe_3519780_1264927260">50% off Prime memberships for Young Adults</a>. Prime for Young Adults is a discounted Prime membership for anyone age 18-24 that offers all of the Prime benefits at &#36;69.00 per year, half of the price of regular Prime.<br/>
<br/>
<h2>50-Inch TVs</h2><br/>
<ul><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FINSIGNIA-Class-Smart-Remote-NS-50F502NA26%2Fdp%2FB0F1DGM1TM">50-inch Insignia LED 4K Smart Fire TV</a> - &#36;149.99, down from &#36;299.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FFire-TV-4-Series-55-inch%2Fdp%2FB0DFNTKTYN">50-inch Amazon Ember Fire TV</a> - &#36;239.95, down from &#36;399.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FHisense-Cinema-Hi-QLED-Mini-LED-50E7SF%2Fdp%2FB0GH771495">50-inch Hisense mini LED 4K Smart Fire TV</a> - &#36;399.99, down from &#36;699.00</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FToshiba-Z670R-Mini-LED-55Z670R-Built%2Fdp%2FB0GNTCJNTT">55-inch Toshiba mini LED Smart Fire TV</a> - &#36;549.99, down from &#36;898.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSamsung-55-Inch-Processor-Picture-Quality%2Fdp%2FB0DXN3QKS8">55-inch Samsung The Frame 4K QLED</a> - &#36;697.99, down from &#36;1,097.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSony-Exclusive-Features-PlayStation%25C2%25AE-K-55XR8B%2Fdp%2FB0FHX84W4X">55-inch Sony OLED 4K Smart Google TV</a> - &#36;998.00, down from &#36;1,499.99</li><br/>
</ul><br/>
<h2>60-Inch TVs</h2><br/>
<ul><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FHisense-Cinema-Hi-QLED-65E6QF-Adaptive%2Fdp%2FB0FHL5L8SP">65-inch Hisense QLED 4K Smart Fire TV</a> - &#36;379.99, down from &#36;478.00</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FTCL-65QM64L-120Hz-144Hz-Brightness-Television%2Fdp%2FB0GP9YQ4TS">65-inch TCL mini LED QLED 4K TV</a> - &#36;529.99, down from &#36;799.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FHisense-Hi-QLED-CanvasTV-Google-65S7SG%2Fdp%2FB0GRGFQJHR">65-inch Hisense QLED CanvasTV Series 4K Google Smart TV</a> - &#36;849.99, down from &#36;1,299.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSony-Exclusive-Features-PlayStation%25C2%25AE-K-65XR8B%2Fdp%2FB0FHXY8DW4">65-inch Sony OLED 4K Smart Google TV</a> - &#36;1,198.00, down from &#36;1,999.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FLG-Upscaling-Filmmaker-Orchestra-OLED65C5PUA%2Fdp%2FB0DYQM4BDB">65-inch LG OLED evo AI 4K Smart TV</a> - &#36;1,199.00, down from &#36;1,396.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSamsung-65-Inch-Modern-Amazon-Bundle%2Fdp%2FB0H4NGRF85">65-inch Samsung The Frame Pro Smart TV</a> - &#36;1,497.99, down from &#36;2,397.99</li><br/>
</ul><br/>
<h2>70-Inch TVs</h2><br/>
<ul><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSamsung-75-Inch-Xcelerator-Spectrum-Remastering%2Fdp%2FB0GP9T7YPB">75-inch Samsung mini LED Smart TV</a> - &#36;897.99, down from &#36;1,197.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FToshiba-Mini-LED-Smart-75Z670R-Built%2Fdp%2FB0GNT5KMN7">75-inch Toshiba Mini-LED 4K Smart Fire TV</a> - &#36;899.99, down from &#36;1,499.99</li><br/>
</ul><br/>
<h2>80-Inch TVs</h2><br/>
<ul><li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSamsung-85-Inch-Processor-Quantum-AirSlim%2Fdp%2FB0DYVQGMS9">85-inch Samsung QLED 4K Smart TV</a> - &#36;1,297.99, down from &#36;1,697.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSony-Processor-Technology-Television-K-85XR30M2%2Fdp%2FB0GM2F198F">85-inch Sony BRAVIA 3 II 4K Smart Google TV</a> - &#36;1,498.00, down from &#36;1,599.99</li><br/>
<li><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2FSony-Exclusive-Features-PlayStation-K-85XR90%2Fdp%2FB0CVPNFL8Z">85-inch Sony BRAVIA 9 Smart Google TV</a> - &#36;2,998.00, down from &#36;3,798.00</li><br/>
</ul><br/>
<br/>
If you're on the hunt for more discounts, be sure to visit our <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a> roundup where we recap the best Apple-related bargains of the past week.<br/>
<br/>
<hr /><br/>
<div class="no-raptive"><br/>
<h3>Deals Newsletter</h3><br/>
Interested in hearing more about the best deals you can find in 2026? <a href="http://eepurl.com/itTnTk">Sign up</a> for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!<br/>
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</div><div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a></div><div class="linkback">Tag: <a href="https://www.macrumors.com/guide/prime-day/">Prime Day</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/24/best-prime-day-tv-deals/">Best Prime Day TV Deals Feature Lowest Prices of the Year Across Top Brands</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/best-prime-day-tv-deals-feature-lowest-prices-of-the-year-across-top-brands.2484490/">Discuss this article</a> in our forums<br/><br/>]]></description>
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		<title>Prime Day Discounts Hit 2026 MacBook Pro With Up to &#36;299 Off Select Models</title>
		<link>https://www.macrumors.com/2026/06/24/prime-day-2026-macbook-pro/</link>
		<comments>https://forums.macrumors.com/threads/prime-day-discounts-hit-2026-macbook-pro-with-up-to-299-off-select-models.2484485/</comments>
		<pubDate>Wed, 24 Jun 2026 07:26:15 PDT</pubDate>
		<guid isPermaLink="false">https://www.macrumors.com/2026/06/24/prime-day-2026-macbook-pro/</guid>
		<dc:creator>Mitchel Broussard</dc:creator>
		<category>Deals</category>
		<category>Prime Day</category>
		

		<description><![CDATA[Amazon has a few <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1JK9W3%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue">low prices on Apple's M5 Pro/M5 Max MacBook Pro</a> for Prime Day, with up to &#36;299 off select models. These join a few <a href="https://www.macrumors.com/2026/06/23/prime-day-macbook-deals/">M5 MacBook Air Prime Day deals</a> that we started tracking yesterday.<br/>
<br/>
<img src="https://images.macrumors.com/article-new/2026/06/m5-pro-macbook-pro-prime-day.jpeg" alt="" width="2500" height="1406" class="aligncenter size-full wp-image-1053618" /><em><small>Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.</small></em><br/>
<br/>
Starting with the 14-inch models, you can get the 24GB/1TB M5 Pro MacBook Pro for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1JK9W3%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue"><strong>&#36;2,034.00</strong></a>, down from &#36;2,199.00. The biggest overall savings this time around is on the 36GB/2TB model, available for <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1C4TVV%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue"><strong>&#36;3,299.99</strong></a>, which is a &#36;299 discount and all-time low price.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1JK9W3%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;165 OFF</div>14-inch M5 Pro MacBook Pro (24GB/1TB) for &#36;2,034.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1BDHX6%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;200 OFF</div>14-inch M5 Pro MacBook Pro (24GB/2TB) for &#36;2,399.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1C4TVV%3Ftag%3Dmacrumors-20%26th%3D1%26geniuslink%3Dtrue"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;299 OFF</div>14-inch M5 Max MacBook Pro (36GB/2TB) for &#36;3,299.99</div></a></div><br/>
<br/>
You can get up to &#36;250 off the 16-inch MacBook Pro right now on Amazon, with the 24GB RAM/1TB M5 Pro model hitting a new all-time low price of <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1JKMBV%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"><strong>&#36;2,494.00</strong></a>, down from &#36;2,699.00. Most of the MacBook Pro devices in this sale have an estimated delivery date of June 29 with free shipping.<br/>
<br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1JKMBV%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;205 OFF</div>16-inch M5 Pro MacBook Pro (24GB/1TB) for &#36;2,494.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR14G9PM%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;242 OFF</div>16-inch M5 Pro MacBook Pro (48GB/1TB) for &#36;2,857.00</div></a></div><br/>
<div class="center-wrap"><a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Fdp%2FB0GR1G1FY7%3Ftag%3Dmacrumors-20%26linkCode%3Dogi%26th%3D1"target="_blank"><div class="fancybutton"><div class="fancybadge">&#36;250 OFF</div>16-inch M5 Max MacBook Pro (36GB/2TB) for &#36;3,649.00</div></a></div><br/>
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Shoppers should note that many sales during Amazon Prime Day require you to have an <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Famazonprime">Amazon Prime membership</a> to take advantage of the discounts. Amazon Prime costs &#36;14.99 per month or &#36;139.00 per year, and it comes with a 30-day free trial for new subscribers.<br/>
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Special for 2026, Amazon is also offering <a href="https://buy.geni.us/Proxy.ashx?TSID=3088&GR_URL=https%3A%2F%2Fwww.amazon.com%2Famazonprime%3FprimeCampaignId%3DstudentWlpPrimeRedir%26ref_%3Dpe_3519780_1264927260">50% off Prime memberships for Young Adults</a>. Prime for Young Adults is a discounted Prime membership for anyone age 18-24 that offers all of the Prime benefits at &#36;69.00 per year, half of the price of regular Prime.<br/>
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For even more Prime Day deals, be sure to visit our main article recapping <a href="https://www.macrumors.com/2026/06/23/prime-day-2026-best-apple-deals/"><strong>all of the best Apple deals for Prime Day</strong></a>. If you're on the hunt for more discounts, be sure to visit our <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a> roundup where we recap the best Apple-related bargains of the past week.<br/>
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<h3>Deals Newsletter</h3><br/>
Interested in hearing more about the best deals you can find in 2026? <a href="http://eepurl.com/itTnTk">Sign up</a> for our Deals Newsletter and we'll keep you updated so you don't miss the biggest deals of the season!<br/>
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<form action="http://macrumors.us5.list-manage.com/subscribe/post?u=7d0106b433773bd0aef5828e0&amp;id=eebad02bf4&amp;f_id=00fbede0f0" method="post" id="mc-embedded-subscribe-form" name="mc-embedded-subscribe-form" class="validate" target="_blank" novalidate><input type="email" value="" name="EMAIL" size="30" class="required email" id="mce-EMAIL"  placeholder="Enter Email Address" title="Email Address" /><div class="response" id="mce-error-response" style="display:none"></div><div class="response" id="mce-success-response" style="display:none"></div><div style="position: absolute; left: -5000px;"><input type="text" name="b_7d0106b433773bd0aef5828e0_eebad02bf4" tabindex="-1" value="" title="form" /></div><input type="submit" value="Subscribe" name="subscribe" id="mc-embedded-subscribe" class="button"></div><br/>
</div><div class="linkback">Related Roundup: <a href="https://www.macrumors.com/roundup/best-apple-deals/">Apple Deals</a></div><div class="linkback">Tag: <a href="https://www.macrumors.com/guide/prime-day/">Prime Day</a></div><br/>This article, &quot;<a href="https://www.macrumors.com/2026/06/24/prime-day-2026-macbook-pro/">Prime Day Discounts Hit 2026 MacBook Pro With Up to &#36;299 Off Select Models</a>&quot; first appeared on <a href="https://www.macrumors.com">MacRumors.com</a><br/><br/><a href="https://forums.macrumors.com/threads/prime-day-discounts-hit-2026-macbook-pro-with-up-to-299-off-select-models.2484485/">Discuss this article</a> in our forums<br/><br/>]]></description>
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